China
The average Chinese online shopper spends US$3,142 a year with e-commerce merchants.
Country reports
Discover global e-commerce and online payment preferences.
United States
The average American online shopper spends US$2,926 a year with e-commerce merchants.
United Kingdom
Between 2023 and 2027, the value of British e-commerce will grow from US$305 billion to US$400 billion.
Japan
In 2022, 13% of all retail purchase in Japan were made online and were worth US$200 billion.
France
French consumers use digital payment methods in almost half of all online purchases.
Germany
The average German consumer spends US$1,806 online every year. By 2027, that will rise to US$2,442.
India
Indians use mobile devices to complete just under two thirds of all online transactions.
Spain
In 2025, the average Spanish online shopper will spend US$2,693 with e-commerce merchants.
Canada
Canadians spend around US$13 billion a year with merchants based in other countries.
Australia
Australians use mobile devices in 42% of all their online purchases, up from just 36% as recently as 2020.
Italy
Italians prefer digital payment methods. They use cards to pay for just 31% of their online purchases.
Denmark
Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.