United Kingdom country report PPRO
All countries

Payment methods in United Kingdom

Here are the top takeaways you need to know about the British e-commerce market:

  • Between 2023 and 2027, the value of British e-commerce will grow from US$305 billion to US$400 billion.
  • The British spend more online than almost any other European country: US$4,679 per online shopper in 2023, rising to US$6,004 by 2027.
  • Brits spend almost US$35 billion a year, more than 10% of the total national online spend, with overseas e-commerce merchants.
  • Even in a market like the UK, that loves cards, consumers use digital payment methods in more than 50% of all online transactions.
  • British online shoppers use mobile devices in almost 60% of their online purchases, so it pays to make sure your checkout is optimized for mobile.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 46%
  • Cash 1%
  • Bank Transfer 9%
  • E-Wallet 35%
  • Other 9%
[{"label":"Card","value":"46"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"9"},{"label":"E-Wallet","value":"35"},{"label":"Other","value":"9"}]

Popular payment methods

Klarna Bank transfer, Buy Now, Pay Later, Instalments Consumer countries:

Card Scheme Breakdown

  • Visa 77%
  • Mastercard 22%
  • American Express 1%
  • Local schemes 0%
  • Other 0%
[{"label":"Visa","value":"77"},{"label":"Mastercard","value":"22"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce

34.2 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets