All countries
United Kingdom
Here are the top takeaways you need to know about the British e-commerce market:
- Between 2023 and 2027, the value of British e-commerce will grow from US$305 billion to US$400 billion.
- The British spend more online than almost any other European country: US$4,679 per online shopper in 2023, rising to US$6,004 by 2027.
- Brits spend almost US$35 billion a year, more than 10% of the total national online spend, with overseas e-commerce merchants.
- Even in a market like the UK, that loves cards, consumers use digital payment methods in more than 50% of all online transactions.
- British online shoppers use mobile devices in almost 60% of their online purchases, so it pays to make sure your checkout is optimized for mobile.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 46%
- Cash 1%
- Bank Transfer 9%
- E-Wallet 35%
- Other 9%
[{"label":"Card","value":"46"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"9"},{"label":"E-Wallet","value":"35"},{"label":"Other","value":"9"}]
Popular Payment Methods in United Kingdom
Klarna
Bank transfer, Buy Now, Pay Later, Instalments
Consumer countries:
AustraliaAustriaBelgiumDenmarkFinlandGermanyNetherlandsNorwaySwedenSwitzerlandUnited KingdomUnited States
,
PayPal
Wallet
Consumer countries:
AfghanistanAlbaniaAlgeriaAngolaArgentinaArmeniaAustraliaAustriaAzerbaijanBahrainBangladeshBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCentral African RepublicChadChileChinaColombiaComorosCongo, Dem. Rep.Congo, Rep.Costa RicaCote d’IvoireCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominican RepublicEcuadorEgyptEl SalvadorEstoniaEthiopiaFinlandFranceGabonGeorgiaGermanyGhanaGreeceGuatemalaGuineaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKosovoKuwaitKyrgyz RepublicLao PDRLatviaLebanonLesothoLiberiaLiechtensteinLithuaniaLuxembourgMacauNorth MacedoniaMadagascarMalawiMalaysiaMaliMaltaMauritaniaMauritiusMexicoMoldovaMonacoMongoliaMontenegroMoroccoMyanmarNamibiaNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSan MarinoSaudi ArabiaSenegalSerbiaSierra LeoneSingaporeSlovakiaSloveniaSomaliaSouth AfricaSouth KoreaSpainSri LankaSudanSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzaniaThailandTogoTrinidad and TobagoUzbekistanVenezuelaVietnamZambiaZimbabwe
,
Card Scheme Breakdown
- Visa 77%
- Mastercard 22%
- American Express 1%
- Local schemes 0%
- Other 0%
[{"label":"Visa","value":"77"},{"label":"Mastercard","value":"22"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
47
Online shoppers who have shopped cross-border
12
Cross-border proportion of total e-commerce
34.2 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets