United Kingdom

United Kingdom

General Information

  • Population 67.9m
  • Population 15 + 55.3m
  • Online Population 65.2m
  • Area 242,495 km2
  • Currency GBP
  • GDP 2,711.0bn USD
  • GDP per Capita 40,406 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"52"},{"label":"Cash-based payments","value":"2"},{"label":"Bank transfer","value":"6"},{"label":"Wallets","value":"32"},{"label":"Other","value":"8"}]
Banked population
  • United Kingdom 96%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • United Kingdom 65%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • United Kingdom 96%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • United Kingdom 87%
  • Western & Central Europe 75%
  • World 70%

Britain has the largest e-commerce market in Europe, worth an astonishing 260.4 bn $US. And in 2020 it even grew as the country went into a series of lockdowns. The most popular method of shopping is via the smartphone, and m-commerce is growing at a rate of 13.6% per year.

Britain’s economy dropped by 9.9% in 2020 but is forecast to grow by 5.3% in 2021 and 5.1% in 2022 according to the IMF. Inflation also rose in 2020 by 0.9% and is expected to rise by 1.5% in 2021 and by 1.9% in 2022.

The British are very fond of online grocery shopping with 61% in 2019 carrying out their weekly shop online. This rose to 77% during the pandemic and supermarkets had to put into place contingency plans to deal with the upsurge.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 282.8
2022 301.8
2023 320.0
2024 337.8
2025 355.0
E-Commerce spending per capita ($US)
2021 4191
2022 4453
2023 4701
2024 4942
2025 5175
E-Commerce spending as % of GDP
2021 9.5
2022 9.6
2023 9.8
2024 10.0
2025 10.1

United Kingdom

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Health & Beauty: 17% | 24%
  2. Airlines & Hotels: 39% | 23%
  3. Toys, DIY, & Hobbies: 11% | 13%
  4. Electrical Goods: 11% | 12%
  5. Food & drink: 10% | 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 16%
  2. Value of cross-border e-commerce ($US billion) – 40.4
  3. % of online shoppers who have shopped cross-border – 45%

Top 3 cross-border shopping origin markets

  1. China: 45%
  2. USA: 21%
  3. Germany: 6%
E-commerce % of total retail
  • United Kingdom 30%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • United Kingdom 60%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
[{"label":"Visa","value":"82"},{"label":"Mastercard","value":"17"},{"label":"American Express","value":"1"}]
  • E-commerce market size ($US billion) 260.4bn USD
  • E-Commerce spending per capita ($US) 3,877 USD
  • E-commerce spending as % of GDP 9.3%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

United Kingdom

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Pay by Bank app Type Bank transfer Regions Western & Central Europe PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, North America + 1 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Cash App Type Wallet Regions North America, Western & Central Europe Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPoint Type Cash Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High UK Direct Debit Type Bank transfer Regions Western & Central Europe Market relevance High YooMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS + 1 Market relevance High Lydia Type Wallet Regions Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Zip Type Instalments Regions Asia Pacific, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Clearpay Type Instalments Regions Western & Central Europe Market relevance High G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Handelsbanken Type Bank transfer Regions Western & Central Europe Microsoft Pay Type Wallet Regions North America, Western & Central Europe Mukuru Payments Type Money Transfer Regions Western & Central Europe Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 PayPal Credit Type Buy Now, Pay Later Regions North America, Western & Central Europe Siru Mobile Type Carrier billing Regions Western & Central Europe Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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