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United States

Here are the top takeaways you need to know about the American e-commerce market:

The average American online shopper spends US$2,926 a year with e-commerce merchants. The entire e-commerce market is worth almost US$1 trillion.
Between 2020 and 2022, the proportion of e-commerce transactions Americans paid for using cards dropped from 59% to just 50%.
Americans complete 47% of their online purchases using a mobile device such as a tablet or smartphone.
US online shoppers spend US$130 billion a year with merchants based outside of the country, up from US$106 billion in 2020.
By 2027, the American e-commerce market will be worth almost US$1.5 trillion and the average US online shopper with spend US$4,215 a year with e-commerce merchants.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 50%
Cash 1%
Bank Transfer 9%
E-Wallet 32%
Other 8%

[{"label":"Card","value":"50"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"9"},{"label":"E-Wallet","value":"32"},{"label":"Other","value":"8"}]

Popular Payment Methods in United States

Afterpay Instalments Consumer countries:

POLi Bank transfer Consumer countries:

Zip Buy Now, Pay Later Consumer countries:

Klarna Bank transfer, Buy Now, Pay Later, Instalments Consumer countries:

BPAY Buy Now, Pay Later Consumer countries:

Paysafecard Prepaid voucher Consumer countries:

Card Scheme Breakdown

Visa 59%
Mastercard 26%
American Express 8%
Local schemes 4%
Other 3%

[{"label":"Visa","value":"59"},{"label":"Mastercard","value":"26"},{"label":"American Express","value":"8"},{"label":"Local schemes","value":"4"},{"label":"Other","value":"3"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

130 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets