United States

United States

General Information

  • Population 331.0m
  • Population 15 + 269.2m
  • Online Population 297.9m
  • Area 9,833,520 km2
  • Currency USD
  • GDP 20,932.8bn USD
  • GDP per Capita 63,416 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"59"},{"label":"Cash-based payments","value":"1"},{"label":"Bank transfer","value":"6"},{"label":"Wallets","value":"30"},{"label":"Other","value":"4"}]
Banked population
  • United States 93%
  • North America 94%
  • World 67%
Credit card penetration
  • United States 66%
  • North America 67%
  • World 19%
Internet penetration
  • United States 90%
  • North America 90%
  • World 62%
Smartphone penetration
  • United States 85%
  • North America 84%
  • World 70%

The American e-commerce market makes up 14% of retail sales in 2021 and is expected to continue to grow year on year. In fact, it is estimated that by 2040 online sales will make up 95% of all retail.

The top three reasons Americans give for shopping online are cheaper prices, a wider range of products and the convenience of delivery.

The IMF predicts the US economy will grow by 6.4% in 2021 and 3.5% in 2022, however, they are also predicting the US will have inflation of 2.3% in 2021 which will continue to rise until 2025.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 1402.5
2022 1572.4
2023 1746.9
2024 1919.2
2025 2079.3
E-Commerce spending per capita ($US)
2021 4233
2022 4725
2023 5225
2024 5714
2025 6163
E-Commerce spending as % of GDP
2021 6.4
2022 6.9
2023 7.4
2024 7.8
2025 8.1

United States

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Health & Beauty: 16% | 22%
  2. Airlines & Hotels: 41% | 20%
  3. Electrical Goods: 14% | 16%
  4. Toys, DIY, & Hobbies: 11% | 15%
  5. Homeware & Furniture: 9% | 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 8%
  2. Value of cross-border e-commerce ($US billion) – 106.3
  3. % of online shoppers who have shopped cross-border – 36%

Top 3 cross-border shopping origin markets

  1. China: 49%
  2. UK: 10%
  3. Canada: 6%
E-commerce % of total retail
  • United States 14%
  • North America 11%
  • World 20%
E-commerce completed on a mobile device
  • United States 49%
  • North America 47%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"57"},{"label":"Mastercard","value":"24"},{"label":"American Express","value":"11"},{"label":"Local Schemes","value":"7"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 1,277.3bn USD
  • E-Commerce spending per capita ($US) 3,877 USD
  • E-commerce spending as % of GDP 6.1%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

United States

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, North America + 1 Market relevance High Automated Clearing House (ACH) Type Bank transfer Regions North America Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Cash App Type Wallet Regions North America, Western & Central Europe Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Openbucks Type Cash, Gift card Regions Asia Pacific, North America Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Venmo Type Wallet Regions North America Market relevance High Zelle Type Wallet Regions North America Market relevance High 7-Eleven Type Cash Regions Asia Pacific, Middle East & Africa, North America Market relevance Medium Real-Time Payments Type Bank transfer Regions North America Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Sezzle Type Instalments Regions North America Market relevance Medium Wallet One Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance Medium Amazon Cash Type Cash Regions North America BBVA Type Bank transfer Regions Middle East & Africa, North America, South & Central America + 1 BBVA Wallet Type Wallet Regions North America, South & Central America Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Microsoft Pay Type Wallet Regions North America, Western & Central Europe NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 PayNearMe Type Buy Now, Pay Later Regions North America PayPal Credit Type Buy Now, Pay Later Regions North America, Western & Central Europe PayQwick Type Wallet Regions North America Quadpay Type Instalments Regions North America Uber Cash Type Wallet Regions North America Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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