Japan

Japan

General Information

  • Population 126.5m
  • Population 15 + 98.0m
  • Online Population 117.6m
  • Area 377,975 km2
  • Currency JPY
  • GDP 5,048.7bn USD
  • GDP per Capita 40,146 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"62"},{"label":"Cash-based payments","value":"4"},{"label":"Bank transfer","value":"6"},{"label":"Wallets","value":"11"},{"label":"Other","value":"17"}]
Banked population
  • Japan 98%
  • Asia Pacific 71%
  • World 67%
Credit card penetration
  • Japan 68%
  • Asia Pacific 13%
  • World 19%
Internet penetration
  • Japan 93%
  • Asia Pacific 60%
  • World 62%
Smartphone penetration
  • Japan 68%
  • Asia Pacific 71%
  • World 70%

Japan is a very easy place to shop online. Delivery is quick and there is a wide range of products available. The top online market place in Japan is Amazon with 12 distribution centres and 4 Amazon Prime centres in the country.

The percentage of Japanese households shopping online in 2020 rose to 50.5%, a rise of 8.2% from 2019. 46% of consumers said they would continue to buy fashion items online with 14% feeling the same about perishable food.

The Japanese economy dropped by 4.8% in 2020 but is forecast to grow by 3.3% in 2021 and 2.5% in 2022 according to the IMF. Inflation remained steady in 2020 but is expected to rise by 0.1% in 2021 and 0.7% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 217.5
2022 232.6
2023 247.1
2024 260.7
2025 273.4
E-Commerce spending per capita ($US)
2021 1735
2022 1862
2023 1986
2024 2105
2025 2217
E-Commerce spending as % of GDP
2021 4.1
2022 4.3
2023 4.5
2024 4.7
2025 4.9

Japan

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 23% | 18%
  2. Food & Drink: 8% | 14%
  3. Health & Beauty: 7% | 12%
  4. Electrical Goods: 10% | 11%
  5. Media & Entertainment: NA | 11%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 13%
  2. Value of cross-border e-commerce ($US billion) – 26.4
  3. % of online shoppers who have shopped cross-border – NA

Top 3 cross-border shopping origin markets

  1. China: 32%
  2. USA: 30%
  3. South Korea: 11%
E-commerce % of total retail
  • Japan 10%
  • Asia Pacific 23.8%
  • World 20%
E-commerce completed on a mobile device
  • Japan 27%
  • Asia Pacific 59%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"32"},{"label":"Mastercard","value":"22"},{"label":"American Express","value":"3"},{"label":"Local Schemes","value":"11"},{"label":"Other","value":"32"}]
  • E-commerce market size ($US billion) 196.8bn USD
  • E-Commerce spending per capita ($US) 1,565 USD
  • E-commerce spending as % of GDP 3.8%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Japan

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Pay-easy Type Bank transfer, Cash Regions Asia Pacific PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High 123 Type Bank transfer, Cash Regions Asia Pacific Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High AuPay / KDDI Type Wallet Regions Asia Pacific Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Konbini Payments Type Cash Regions Asia Pacific Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paidy Type Bank transfer, Cash Regions Asia Pacific Market relevance High Pasmo Type Local payment card, Wallet Regions Asia Pacific Market relevance High PayPay Type Wallet Regions Asia Pacific Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Softbank / Carrier billing Matomete Shiharai Type Carrier billing Regions Asia Pacific Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High 7-Eleven Type Cash Regions Asia Pacific, Middle East & Africa, North America Market relevance Medium AstroPay Type Prepaid voucher Regions Asia Pacific, Middle East & Africa, South & Central America + 1 Market relevance Medium D-Barai Type Wallet Regions Asia Pacific Market relevance Medium LINE Pay Type Wallet Regions Asia Pacific Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 MerPay Type Wallet Regions Asia Pacific NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Rakuten Pay Type Wallet Regions Asia Pacific Suica Type Mobile app, Prepaid card Regions Asia Pacific Market relevance Medium Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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