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Japan

Here are the top takeaways you need to know about the Japanese e-commerce market:

In 2022, 13% of all retail purchase in Japan were made online and were worth US$200 billion — rising to US295 billion by 2027.
Popular digital payment methods in Japan include PayEasy and Konbibi. Surprisingly, consumers still pay for 8% of online transactions with cash.
Japanese shoppers complete 39% of all online purchases using a mobile device, up from just 27% as recently as 2020.
Seventy-six percent of Japanese have a credit card, but online shoppers use cards in just 64% of all transactions.
Almost a third of Japanese shoppers buy from overseas merchants, spending more than US$30 billion in 2022.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 64%
Cash 8%
Bank Transfer 7%
E-Wallet 12%
Other 8%

[{"label":"Card","value":"64"},{"label":"Cash","value":"8"},{"label":"Bank Transfer","value":"7"},{"label":"E-Wallet","value":"12"},{"label":"Other","value":"8"}]

Popular Payment Methods in Japan

Konbini Payments Cash Consumer countries:

Pay-easy Bank transfer, Cash Consumer countries:

Card Scheme Breakdown

Visa 33%
Mastercard 21%
American Express 2%
Local schemes 44%
Other 0%

[{"label":"Visa","value":"33"},{"label":"Mastercard","value":"21"},{"label":"American Express","value":"2"},{"label":"Local schemes","value":"44"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

31 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets