Netherlands

Netherlands

General Information

  • Population 17.1m
  • Population 15 + 14.7m
  • Online Population 16.4m
  • Area 41,543 km2
  • Currency EUR
  • GDP 909.5bn USD
  • GDP per Capita 52,248 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"12"},{"label":"Cash-based payments","value":"4"},{"label":"Bank transfer","value":"60"},{"label":"Wallets","value":"8"},{"label":"Other","value":"16"}]
Banked population
  • Netherlands 100%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Netherlands 39%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Netherlands 93%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Netherlands 85%
  • Western & Central Europe 75%
  • World 70%

The number of Dutch consumers rose in 2020 by 2% taking the figure to 13.8 m online shoppers. They made an average of 24 purchases in the year, an increase of 27%, taking the amount spent on e-commerce to 32.5 bn $US.

The Dutch e-commerce market is dominated by retailers from the Netherlands with the transglobal giants such as Amazon not getting much of a look in. Out of the top ten retailers, only two are from outside the Netherlands.

The Netherland’s economy dropped by 3.8% in 2020 but is forecast to grow by 3.5% in 2021 and 3% in 2022 according to the IMF. Inflation also rose in 2020 by 1.1% and is expected to rise by 1.4% in 2021 and by 1.5% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 35.1
2022 38.5
2023 42.0
2024 45.6
2025 49.4
E-Commerce spending per capita ($US)
2021 1997
2022 2180
2023 2370
2024 2567
2025 2768
E-Commerce spending as % of GDP
2021 3.5
2022 3.7
2023 3.9
2024 4.1
2025 4.3

Netherlands

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Health & Beauty: 19% | 25%
  2. Airlines & Hotels: 41% | 23%
  3. Electrical Goods: 14% | 16%
  4. Toys, DIY, & Hobbies: 10% | 14%
  5. Homeware & Furniture: 9% | 11%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 16%
  2. Value of cross-border e-commerce ($US billion) – 5.1
  3. % of online shoppers who have shopped cross-border – 54%

Top 3 cross-border shopping origin markets

  1. China: 54%
  2. Germany: 15%
  3. UK: 7%
E-commerce % of total retail
  • Netherlands 14%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Netherlands 39%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
[{"label":"Visa","value":"5"},{"label":"Mastercard","value":"95"}]
  • E-commerce market size ($US billion) 32.5bn USD
  • E-Commerce spending per capita ($US) 1,859 USD
  • E-commerce spending as % of GDP 3.5%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Netherlands

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High iDEAL Type Bank transfer Regions Western & Central Europe Market relevance High Payconiq Type Wallet Regions Western & Central Europe PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, North America + 1 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High AfterPay Type Buy Now, Pay Later Regions Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Billink Type Buy Now, Pay Later Regions Western & Central Europe Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Handelsbanken Type Bank transfer Regions Western & Central Europe Microsoft Pay Type Wallet Regions North America, Western & Central Europe NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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