Payments and e-commerce in the Netherlands

Discover how the Dutch like to shop and pay online

Netherlands

General Information

Population 17.2 m
Population 15 + 14.5 m
Online population 16.4 m
Area 41,543 km²
Currency EUR
GDP 1,007.6 bn $US
GDP per capita 58,671 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"13"},{"label":"Cash-based payments","value":"4"},{"label":"Bank transfer","value":"52"},{"label":"Wallets","value":"9"},{"label":"Other","value":"22"}]

Banked population

Netherlands 100%
Western & Central Europe 96%
World 67%

Credit card penetration

Netherlands 41%
Western & Central Europe 47%
World 19%

Internet penetration

Netherlands 96%
Western & Central Europe 92%
World 62%

Smartphone penetration

Netherlands 87%
Western & Central Europe 81%
World 70%

The Dutch economy is forecast to grow by 2.9% in 2022 and 1.1% in 2023 with an average inflation level of 9.2% before it returns to a more normal average level of 4.8% in 2023.

The Social commerce market in the Netherlands is forecast to grow by CAGR 26.7% in the period of 2022 – 2028, bringing the sector’s earnings to 12,877.2 m $US in 2028.

iDeal is the favourite way to pay in the Netherlands, followed by digital wallets and cards, with Mastercard, Visa and PayPal being the most commonly used.

The most popular e-commerce website in the Netherlands in July 2022 was bol.com with 89 m visits that month.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 39.1

2023 43.4

2024 47.7

2025 52.2

2026 56.9

E-commerce spending per capita ($US)

2022 2217

2023 2453

2024 2689

2025 2932

2026 3184

E-commerce spending as % of GDP

2022 3.8%

2023 4.1%

2024 4.3%

2025 4.6%

2026 4.8%

Netherlands

The E-Commerce Market

Top e-commerce segments

Fashion: 31%
Electronics & Media: 23%
Toys, Hobby & DIY: 19%
Furniture & Appliances: 15%
Food & Personal Care: 12%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 15%
Value of cross-border e-commerce – 5.1 bn $US
Online shoppers who have shopped cross-border – 56%

Top 3 cross-border shopping origin markets

China: 45%
Belgium: 18%
Germany: 17%

B2C e-commerce growth 20->21

Netherlands 15.0%

E-commerce % of total retail

Netherlands 17%
Western & Central Europe 17%
World 20%

E-commerce completed on a mobile device

Netherlands 37%
Western & Central Europe 44%
World 53%

The Credit Card Split

Visa
Mastercard

[{"label":"Visa","value":"5"},{"label":"Mastercard","value":"95"}]

E-commerce market size 34.8 bn $US
E-commerce spending per capita 1,982 $US
E-commerce spending as % of GDP 3.6%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Netherlands

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High iDEAL

Type Bank transfer Regions Western & Central Europe Market relevance High Payconiq

Type Wallet Regions Western & Central Europe PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysafecard

Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysafecash

Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit

Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill