All countries
Netherlands
Here are the top takeaways you need to know about the Dutch e-commerce market:
- Almost one fifth of retail spending in the Netherlands is now online. In 2023, that came to US$43 billion and is expected to rise to US$63 billion by 2027.
- The average Dutch online shopper spends US$2,536 a year with e-commerce merchants. By 2027, this is expected to rise to US$3,634.
- The Dutch buy almost 40% of their online purchases using a mobile device.
- The Dutch use cards to pay for just 14% of all online transactions. The most popular digital payment method is the bank-transfer method iDEAL, which has a 58% market share.
- The Dutch make 16% of their online purchases, worth US$6.2 billion, with e-commerce merchants based outside of the country.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 14%
- Cash 1%
- Bank Transfer 62%
- E-Wallet 11%
- Other 12%
[{"label":"Card","value":"14"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"62"},{"label":"E-Wallet","value":"11"},{"label":"Other","value":"12"}]
Popular Payment Methods in Netherlands
SEPA Direct Debit
Bank transfer
Consumer countries:
AustriaBelgiumBulgariaCroatiaCyprusCzech RepublicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIcelandIrelandItalyLatviaLiechtensteinLithuaniaLuxembourgMaltaMonacoNetherlandsNorwayPolandPortugalRomaniaSan MarinoSlovakiaSloveniaSpainSwedenSwitzerlandUnited Kingdom
,
Sofort (Klarna)
Bank transfer
Consumer countries:
AustriaBelgiumGermanyItalyNetherlandsPolandSpainSwitzerlandUnited Kingdom
,
PayPal
Wallet
Consumer countries:
AfghanistanAlbaniaAlgeriaAngolaArgentinaArmeniaAustraliaAustriaAzerbaijanBahrainBangladeshBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCentral African RepublicChadChileChinaColombiaComorosCongo, Dem. Rep.Congo, Rep.Costa RicaCote d’IvoireCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominican RepublicEcuadorEgyptEl SalvadorEstoniaEthiopiaFinlandFranceGabonGeorgiaGermanyGhanaGreeceGuatemalaGuineaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKosovoKuwaitKyrgyz RepublicLao PDRLatviaLebanonLesothoLiberiaLiechtensteinLithuaniaLuxembourgMacauNorth MacedoniaMadagascarMalawiMalaysiaMaliMaltaMauritaniaMauritiusMexicoMoldovaMonacoMongoliaMontenegroMoroccoMyanmarNamibiaNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSan MarinoSaudi ArabiaSenegalSerbiaSierra LeoneSingaporeSlovakiaSloveniaSomaliaSouth AfricaSouth KoreaSpainSri LankaSudanSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzaniaThailandTogoTrinidad and TobagoUzbekistanVenezuelaVietnamZambiaZimbabwe
,
Card Scheme Breakdown
- Visa 5%
- Mastercard 94%
- American Express 0%
- Local schemes 0%
- Other 0%
[{"label":"Visa","value":"5"},{"label":"Mastercard","value":"94"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
68
Online shoppers who have shopped cross-border
16
Cross-border proportion of total e-commerce
6.2 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets