France country report PPRO
All countries

Payment methods in France

Here are the top takeaways you need to know about the French e-commerce market:

  • By 2022, French consumers made 16% of all purchases online — a 23% increase in the space of just the last three years.
  • French e-commerce is worth a massive US$173 billion. And by 2027, that figure will have grown to US$235 billion.
  • French consumers use digital payment methods in almost half of all online purchases. Popular payment methods include PayPal, Sepa Direct Debit, and Cashway.
  • The French buy 17% of all online purchases worth US$27 billion, from e-commerce sites based in other countries.
  • The average French online shopper spends US$2,572 a year on e-commerce. By 2027, that figure will be as high as USD$3,441.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 52%
  • Cash 2%
  • Bank Transfer 11%
  • E-Wallet 27%
  • Other 8%
[{"label":"Card","value":"52"},{"label":"Cash","value":"2"},{"label":"Bank Transfer","value":"11"},{"label":"E-Wallet","value":"27"},{"label":"Other","value":"8"}]

Popular payment methods

CASHWAY Cash Consumer countries:
Paylib Wallet Consumer countries:

Card Scheme Breakdown

  • Visa 3%
  • Mastercard 5%
  • American Exspress 3%
  • Local schemes 85%
  • Other 4%
[{"label":"Visa","value":"3"},{"label":"Mastercard","value":"5"},{"label":"American Exspress","value":"3"},{"label":"Local schemes","value":"85"},{"label":"Other","value":"4"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce

27.2 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets