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Spain

Here are the top takeaways you need to know about the Spanish e-commerce market:

The Spanish e-commerce market is worth US$97 billion today, will break the US$100 billion barrier in 2024 — and then just keep on growing.
Spaniards make more than 40% of their online purchases using a mobile device. To succeed in Spanish e-commerce, your payment experience must be optimized for mobile.
In 2023, the average Spanish online shopper will spend US$2,190 with e-commerce merchants. Within just four years, this figure will rise to US$3,076.
Spanish online shoppers use digital payment methods in over 50% of all transactions.Popular payment methods include PayPal and Sepa Direct Debit.
In 2022, Spanish online shoppers spent more than US$20 billion with e-commerce merchants based outside of Spain.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 44%
Cash 3%
Bank Transfer 18%
E-Wallet 31%
Other 4%

[{"label":"Card","value":"44"},{"label":"Cash","value":"3"},{"label":"Bank Transfer","value":"18"},{"label":"E-Wallet","value":"31"},{"label":"Other","value":"4"}]

Popular Payment Methods in Spain

SEPA Direct Debit Bank transfer Consumer countries:

PayPal Wallet Consumer countries:

Card Scheme Breakdown

Visa 59%
Mastercard 39%
American Express 2%
Local schemes 0%
Other 0%

[{"label":"Visa","value":"59"},{"label":"Mastercard","value":"39"},{"label":"American Express","value":"2"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

20.2 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets