Spain

Spain

General Information

  • Population 46.8m
  • Population 15 + 40.5m
  • Online Population 42.5m
  • Area 505,990 km2
  • Currency EUR
  • GDP 1,278.2bn USD
  • GDP per Capita 27,132 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"41"},{"label":"Cash-based payments","value":"4"},{"label":"Bank transfer","value":"14"},{"label":"Wallets","value":"30"},{"label":"Other","value":"11"}]
Banked population
  • Spain 94%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Spain 54%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Spain 91%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Spain 84%
  • Western & Central Europe 75%
  • World 70%

33% of Spaniards say they shop at particular marketplaces because they had previous good experiences with it, followed by good reviews (20 %) and recommendations from friends or family (17 %).

In 2020 only 53% of Spaniards had bought online. But this number is expected to grow as well known Spanish retailers, like Inditex, move online.

Spain’s economy dropped by 11% in 2020 but is forecast to grow by 6.4% in 2021 and 4.7% in 2022 according to the IMF. Inflation fell in 2020 by 0.3% but is expected to rise by 1% in 2021 and by 1.3% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 66.3
2022 73.7
2023 85.2
2024 95.8
2025 105.9
E-Commerce spending per capita ($US)
2021 1384
2022 1532
2023 1765
2024 1979
2025 2184
E-Commerce spending as % of GDP
2021 4.6
2022 4.8
2023 5.3
2024 5.7
2025 6.1

Spain

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 58% | 36%
  2. Health & Beauty: 11% | 18%
  3. Electrical Goods: 12% | 15%
  4. Food & Drink: 5% | 10%
  5. Toys, DIY, & Hobbies: 7% | 10%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 16%
  2. Value of cross-border e-commerce ($US billion) – 9.7
  3. % of online shoppers who have shopped cross-border – 61%

Top 3 cross-border shopping origin markets

  1. China: 50%
  2. UK: 11%
  3. Germany: 8%
E-commerce % of total retail
  • Spain 13%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Spain 46%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"73"},{"label":"Mastercard","value":"26"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 62.4bn USD
  • E-Commerce spending per capita ($US) 1,310 USD
  • E-commerce spending as % of GDP 4.7%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Spain

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, North America + 1 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Orange Money Type Wallet Regions Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High CaixaBankWallet Type Virtual card Regions Western & Central Europe Market relevance Medium Bizum Type Wallet Regions Western & Central Europe Market relevance High Lydia Type Wallet Regions Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Banco Pichincha Type Bank transfer Regions South & Central America, Western & Central Europe Banco Sabadell Type Bank transfer Regions Western & Central Europe BBVA Type Bank transfer Regions Middle East & Africa, North America, South & Central America + 1 BBVA Espana Type Bank transfer Regions Western & Central Europe Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Clearpay Type Instalments Regions Western & Central Europe Market relevance High G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 IberCaja Pay Type Bank transfer Regions Western & Central Europe Microsoft Pay Type Wallet Regions North America, Western & Central Europe NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Teleingreso Type Bank transfer, Cash Regions Western & Central Europe Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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