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China

Here are the top takeaways you need to know about the Chinese e-commerce market:

Chinese shoppers buy a massive 29% of all their retail purchases, worth US$2.8 trillion, from e-commerce sites. By 2027, this will increase to almost US$5 trillion.
Almost 40% of Chinese online shoppers have bought items from foreign e-commerce merchants, spending US$480 billion with them in 2022.
The average Chinese online shopper spends US$3,142 a year with e-commerce merchants, set to rise to US$4,895 by 2027.
Online shoppers in China use cards in just 18% of all online transactions and cash in only 4% — for the rest, they use digital payment methods.
Chinese use mobile devices in the vast majority — almost 70% — of their online purchases, up from 64% as recently as 2020.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 18%
Cash 4%
Bank Transfer 10%
E-Wallet 65%
Other 3%

[{"label":"Card","value":"18"},{"label":"Cash","value":"4"},{"label":"Bank Transfer","value":"10"},{"label":"E-Wallet","value":"65"},{"label":"Other","value":"3"}]

Popular Payment Methods in China

Alipay Wallet Consumer countries:

UnionPay SecurePay Local payment card Consumer countries:

WeChat Pay Wallet Consumer countries:

Card Scheme Breakdown

Visa 0%
Mastercard 0%
American Express 0%
Local schemes 100%
Other 0%

[{"label":"Visa","value":"0"},{"label":"Mastercard","value":"0"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"100"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

480 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets