Although paying online with a credit card is dominant in the worldwide
scheme of things, in Europe it is far from being the most popular means of
making online payments. Germans place their trust in invoicing and direct
debit, Finns in direct deposits and in the Netherlands 2 out of every 3
payments online are made with the real-time payment scheme iDEAL.
Making an online payment is like drinking coffee – the same ingredients, but
every country likes it a little different.
We have prepared a simple graphical representation of these cultural
differences to help you see just how Europeans like to pay online, as being
aware of such peculiarities and preferences can be key to business success
on the international stage.Go to infographic