All countries
Denmark
Here are the top takeaways you need to know about the Danish e-commerce market:
- Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.
- Danish online shoppers use mobile devices to complete nearly 40% of all their e-commerce purchases.
- The average Danish shopper spends almost $6,000 a year with e-commerce merchants, rising to over US$8,000 by 2027.
- Danes use digital payment methods in half of all online transactions. Trustly and Klarna are popular with Danish shoppers.
- Danes buy more than a fifth of all their online purchases, worth almost US$7 billion, from merchants in other countries.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 49%
- Cash 1%
- Bank Transfer 7%
- E-Wallet 29%
- Other 14%
[{"label":"Card","value":"49"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"7"},{"label":"E-Wallet","value":"29"},{"label":"Other","value":"14"}]
Popular Payment Methods in Denmark
Trustly
Bank transfer
Consumer countries:
AustriaBelgiumBulgariaCroatiaCyprusCzech RepublicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIrelandItalyLatviaLithuaniaLuxembourgMaltaNetherlandsNorwayPolandPortugalRomaniaSlovakiaSloveniaSpainSwedenUnited KingdomUnited States
,
Klarna
Bank transfer, Buy Now, Pay Later, Instalments
Consumer countries:
AustraliaAustriaBelgiumDenmarkFinlandGermanyNetherlandsNorwaySwedenSwitzerlandUnited KingdomUnited States
,
Card Scheme Breakdown
- Visa 55%
- Mastercard 45%
- American Express 0%
- Local schemes 0%
- Other 0%
[{"label":"Visa","value":"55"},{"label":"Mastercard","value":"45"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
59
Online shoppers who have shopped cross-border
22
Cross-border proportion of total e-commerce
6.8 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets