Denmark

Denmark

General Information

  • Population 5.8m
  • Population 15 + 4.9m
  • Online Population 5.9m
  • Area 42,933 km2
  • Currency DKK
  • GDP 352.2bn USD
  • GDP per Capita 60,494 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"62"},{"label":"Cash-based payments","value":"1"},{"label":"Bank transfer","value":"2"},{"label":"Wallets","value":"32"},{"label":"Other","value":"3"}]
Banked population
  • Denmark 100%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Denmark 45%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Denmark 98%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Denmark 87%
  • Western & Central Europe 75%
  • World 70%

The percentage of the Danish population shopping online reached 85.4% in 2020 and is expected to grow to almost 90% by 2024.
51% Danish consumers shop online at least once a month.

Denmark’s economy dropped by 3.3% in 2020 but is forecast to grow by 2.8% in 2021 and 2.9% in 2022 according to the IMF. Inflation also rose in 2020 by 0.3% and is expected to rise by 1.1% in 2021 and by 1.4% in 2022.

In 2020, the amount of people in Denmark who do their grocery shopping online grew from 35% to 45%. 15% did so for the first time. Despite being more expensive, online grocery shopping is expected to grow by 15% year-on-year by 2030.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 27.9
2022 31.4
2023 34.8
2024 39.0
2025 41.1
E-Commerce spending per capita ($US)
2021 4748
2022 5330
2023 5884
2024 6396
2025 6886
E-Commerce spending as % of GDP
2021 7.3
2022 7.9
2023 8.4
2024 8.9
2025 9.3

Denmark

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Clothing & Footwear: 12% | 14%
  2. Airlines & Hotels: NA | 13%
  3. Health & Beauty: NA | 8%
  4. Electrical Goods: 8% | 10%
  5. Homeware & Furniture: 5% | 9%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 22%
  2. Value of cross-border e-commerce ($US billion) – 5.7
  3. % of online shoppers who have shopped cross-border – 55%

Top 3 cross-border shopping origin markets

  1. China: 31%
  2. UK: 18%
  3. Germany: 18%
E-commerce % of total retail
  • Denmark 19%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Denmark 49%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Local Schemes
  • Other
[{"label":"Visa","value":"15"},{"label":"Mastercard","value":"13"},{"label":"Local Schemes","value":"63"},{"label":"Other","value":"9"}]
  • E-commerce market size ($US billion) 25.4bn USD
  • E-Commerce spending per capita ($US) 4,337 USD
  • E-commerce spending as % of GDP 6.9%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Denmark

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, North America + 1 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Dankort Type Local payment card Regions Western & Central Europe Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High eDankort Type Bank transfer Regions Western & Central Europe Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High MobilePay Type Wallet Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Handelsbanken Type Bank transfer Regions Western & Central Europe Microsoft Pay Type Wallet Regions North America, Western & Central Europe NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Sofort (Klarna) Type Bank transfer Regions Asia Pacific, Western & Central Europe Market relevance High Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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