Denmark country report PPRO
All countries

Payment methods in Denmark

Here are the top takeaways you need to know about the Danish e-commerce market:

  • Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.
  • Danish online shoppers use mobile devices to complete nearly 40% of all their e-commerce purchases.
  • The average Danish shopper spends almost $6,000 a year with e-commerce merchants, rising to over US$8,000 by 2027.
  • Danes use digital payment methods in half of all online transactions. Trustly and Klarna are popular with Danish shoppers.
  • Danes buy more than a fifth of all their online purchases, worth almost US$7 billion, from merchants in other countries.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 49%
  • Cash 1%
  • Bank Transfer 7%
  • E-Wallet 29%
  • Other 14%
[{"label":"Card","value":"49"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"7"},{"label":"E-Wallet","value":"29"},{"label":"Other","value":"14"}]

Card Scheme Breakdown

  • Visa 55%
  • Mastercard 45%
  • American Express 0%
  • Local schemes 0%
  • Other 0%
[{"label":"Visa","value":"55"},{"label":"Mastercard","value":"45"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce

6.8 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets