italy country report
All countries

Payment methods in Italy

Here are the top takeaways you need to know about the Italy e-commerce market:

  • Italians prefer digital payment methods. They use cards to pay for just 31% of their online purchases.
  • Italians buy 10% of their retail purchases online. The country’s e-commerce market is worth US$56 billion, rising to US$82 billion by 2027.
  • The average Italian spends US$1,007 a year with e-commerce merchants. By 2027, this will have risen to US$1,480.
  • Almost a fifth of all the items Italians buy online come from merchants based outside Italy.
  • Italians make 40% of all their online purchases using a mobile device.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 31%
  • Cash 4%
  • Bank Transfer 13%
  • E-Wallet 35%
  • Other 17%
[{"label":"Card","value":"31"},{"label":"Cash","value":"4"},{"label":"Bank Transfer","value":"13"},{"label":"E-Wallet","value":"35"},{"label":"Other","value":"17"}]

Popular payment methods

BANCOMAT Pay Wallet Consumer countries:
MyBank Bank transfer Consumer countries:
Satispay Wallet Consumer countries:

Card Scheme Breakdown

  • Visa 33%
  • Mastercard 22%
  • American Express 1%
  • Local schemes 45%
  • Other 0%
[{"label":"Visa","value":"33"},{"label":"Mastercard","value":"22"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"45"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce

9.2 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets