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Italy

Here are the top takeaways you need to know about the Italy e-commerce market:

Italians prefer digital payment methods. They use cards to pay for just 31% of their online purchases.
Italians buy 10% of their retail purchases online. The country’s e-commerce market is worth US$56 billion, rising to US$82 billion by 2027.
The average Italian spends US$1,007 a year with e-commerce merchants. By 2027, this will have risen to US$1,480.
Almost a fifth of all the items Italians buy online come from merchants based outside Italy.
Italians make 40% of all their online purchases using a mobile device.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 31%
Cash 4%
Bank Transfer 13%
E-Wallet 35%
Other 17%

[{"label":"Card","value":"31"},{"label":"Cash","value":"4"},{"label":"Bank Transfer","value":"13"},{"label":"E-Wallet","value":"35"},{"label":"Other","value":"17"}]

Popular Payment Methods in Italy

BANCOMAT Pay Wallet Consumer countries:

MyBank Bank transfer Consumer countries:

SEPA Direct Debit Bank transfer Consumer countries:

Satispay Wallet Consumer countries:

PayPal Wallet Consumer countries:

Card Scheme Breakdown

Visa 33%
Mastercard 22%
American Express 1%
Local schemes 45%
Other 0%

[{"label":"Visa","value":"33"},{"label":"Mastercard","value":"22"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"45"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

9.2 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets