United Kingdom
Between 2023 and 2027, the value of British e-commerce will grow from US$305 billion to US$400 billion.
Country reports
Discover global e-commerce and online payment preferences.
France
French consumers use digital payment methods in almost half of all online purchases.
Germany
The average German consumer spends US$1,806 online every year. By 2027, that will rise to US$2,442.
Spain
In 2025, the average Spanish online shopper will spend US$2,693 with e-commerce merchants.
Italy
Italians prefer digital payment methods. They use cards to pay for just 31% of their online purchases.
Denmark
Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.
Netherlands
The average Dutch online shopper spends US$2,536 a year with e-commerce merchants.
Sweden
Over 40% of Swedish online consumers make cross-border purchases on a monthly or weekly basis.
Norway
Norwegian e-commerce is worth US$26 billion, in a country of under 6 million.
Belgium
The Belgian e-commerce market is worth US$16 billion a year. By 2027, that will rise to US$23 billion
Finland
In almost 40% of e-commerce purchases, Finns used a mobile device to complete the transaction.
Austria
Austrians make 58% of their online purchases using a digital payment method.