Germany

Germany

General Information

  • Population 83.8m
  • Population 15 + 71.7m
  • Online Population 78.8m
  • Area 357,386 km2
  • Currency EUR
  • GDP 3,803.0bn USD
  • GDP per Capita 45,733 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"10"},{"label":"Cash-based payments","value":"4"},{"label":"Bank transfer","value":"55"},{"label":"Wallets","value":"25"},{"label":"Other","value":"6"}]
Banked population
  • Germany 99%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Germany 53%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Germany 94%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Germany 83%
  • Western & Central Europe 75%
  • World 70%

Germans expect their shopping to arrive fast, with 10% expecting same day delivery. And Germans are fond of Buy now, pay later schemes which means that they are not too worried about returning goods – 32% of clothes are sent back.

A growing number of Germans are using live shopping to make their purchases. According to a survey carried out in 2021, 51% of Germans would buy during a live shopping event compared to the European average of 38%.

Germany’s economy dropped by 4.9% in 2020 but is forecast to grow by 3.6% in 2021 and 3.4% in 2022 according to the IMF. Inflation also rose in 2020 by 0.4% and is expected to rise by 2.2% in 2021 and by 1.1% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 123.0
2022 135.6
2023 148.6
2024 161.4
2025 173.5
E-Commerce spending per capita ($US)
2021 1474
2022 1623
2023 1777
2024 1929
2025 2073
E-Commerce spending as % of GDP
2021 2.9
2022 3.0
2023 3.2
2024 3.4
2025 3.5

Germany

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 35% | 26%
  2. Electrical Goods: 17% | 19%
  3. Health & Beauty: 16% | 18%
  4. Toys, DIY, & Hobbies: 13% | 15%
  5. Homeware & Furniture: 9% | 10%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 14%
  2. Value of cross-border e-commerce ($US billion) – 16.0
  3. % of online shoppers who have shopped cross-border – 37%

Top 3 cross-border shopping origin markets

  1. China: 43%
  2. UK: 13%
  3. USA: 13%
E-commerce % of total retail
  • Germany 11%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Germany 38%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
[{"label":"Visa","value":"56"},{"label":"Mastercard","value":"40"},{"label":"American Express","value":"4"}]
  • E-commerce market size ($US billion) 113.1bn USD
  • E-Commerce spending per capita ($US) 1,358 USD
  • E-commerce spending as % of GDP 2.8%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Germany

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 giropay Type Bank transfer Regions Western & Central Europe Market relevance High Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Satispay Type Wallet Regions Western & Central Europe Market relevance Medium SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, North America + 1 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High Barzahlen Type Cash Regions Western & Central Europe Market relevance Medium BlueCode Type Wallet Regions Western & Central Europe Market relevance Medium Lydia Type Wallet Regions Western & Central Europe Market relevance Medium paydirekt Type Bank transfer Regions Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 InterCard Type Prepaid voucher Regions Western & Central Europe LaterPay Type Buy Now, Pay Later Regions Western & Central Europe Microsoft Pay Type Wallet Regions North America, Western & Central Europe NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paymorrow Type Buy Now, Pay Later Regions Western & Central Europe Western Union QuickPay Type Cash Regions Western & Central Europe Market relevance High Zimpler Type Wallet Regions Western & Central Europe Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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