All countries
Sweden
Here are the top takeaways you need to know about the Swedish e-commerce market:
- The average Swedish online shopper spends US$4,348 with e-commerce merchants, rising to US$6,350 by 2027.
- Swedish e-commerce is worth US$43 billion, in a country of less than 10 billion, rising to US$66 billion by 2027.
- In 2022, Swedes used mobile devices to complete more than 40% of their online transactions, a slight increase on the previous year.
- Swedes use digital payment methods in almost 70% of online transactions. Popular digital payment methods include ApplePay, Klarna and AfterPay.
- In 2022, Swedes bought almost US$6 billion worth of goods and services from e-commerce merchants in other countries.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 32%
- Cash 1%
- Bank Transfer 20%
- E-Wallet 20%
- Other 27%
[{"label":"Card","value":"32"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"20"},{"label":"E-Wallet","value":"20"},{"label":"Other","value":"27"}]
Popular Payment Methods in Sweden
Klarna
Bank transfer, Buy Now, Pay Later, Instalments
Consumer countries:
AustraliaAustriaBelgiumDenmarkFinlandGermanyNetherlandsNorwaySwedenSwitzerlandUnited KingdomUnited States
,
Card Scheme Breakdown
- Visa 38%
- Mastercard 61%
- American Express 1%
- Local schemes 0%
- Other 0%
[{"label":"Visa","value":"38"},{"label":"Mastercard","value":"61"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
52
Online shoppers who have shopped cross-border
15
Cross-border proportion of total e-commerce
5.9 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets