Sweden country report PPRO
All countries

Payment methods in Sweden

Here are the top takeaways you need to know about the Swedish e-commerce market:

  • The average Swedish online shopper spends US$4,348 with e-commerce merchants, rising to US$6,350 by 2027.
  • Swedish e-commerce is worth US$43 billion, in a country of less than 10 billion, rising to US$66 billion by 2027.
  • In 2022, Swedes used mobile devices to complete more than 40% of their online transactions, a slight increase on the previous year.
  • Swedes use digital payment methods in almost 70% of online transactions. Popular digital payment methods include ApplePay, Klarna and AfterPay.
  • In 2022, Swedes bought almost US$6 billion worth of goods and services from e-commerce merchants in other countries.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 32%
  • Cash 1%
  • Bank Transfer 20%
  • E-Wallet 20%
  • Other 27%
[{"label":"Card","value":"32"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"20"},{"label":"E-Wallet","value":"20"},{"label":"Other","value":"27"}]

Card Scheme Breakdown

  • Visa 38%
  • Mastercard 61%
  • American Express 1%
  • Local schemes 0%
  • Other 0%
[{"label":"Visa","value":"38"},{"label":"Mastercard","value":"61"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce

5.9 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets