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India

Here are the top takeaways you need to know about the Indian e-commerce market:

Already worth US$81 billion in 2023, the value of the Indian e-commerce market will rise to US$137 billion by 2027.
Each year Indians buy more than US$20 billion worth of goods and services from e-commerce merchants in other countries.
Indians use cards in just 23% of online transactions and cash in only 5%. The remaining 72% they pay for with digital payment methods.
Indians use mobile devices to complete just under two thirds of all online transactions, making mobile optimization vital for success.
Popular payment methods in India include PayTM, Amazon Pay, Google Pay and the central bank’s UPI payment method.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 23%
Cash 5%
Bank Transfer 15%
E-Wallet 50%
Other 7%

[{"label":"Card","value":"23"},{"label":"Cash","value":"5"},{"label":"Bank Transfer","value":"15"},{"label":"E-Wallet","value":"50"},{"label":"Other","value":"7"}]

Popular Payment Methods in India

UPI Bank transfer Consumer countries:

Card Scheme Breakdown

Visa 48%
Mastercard 28%
American Express 1%
Local schemes 22%
Other 0%

[{"label":"Visa","value":"48"},{"label":"Mastercard","value":"28"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"22"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

N/A

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

21 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets