All countries

Payment methods in India

Here are the top takeaways you need to know about the Indian e-commerce market:

  • Already worth US$81 billion in 2023, the value of the Indian e-commerce market will rise to US$137 billion by 2027.
  • Each year Indians buy more than US$20 billion worth of goods and services from e-commerce merchants in other countries.
  • Indians use cards in just 23% of online transactions and cash in only 5%. The remaining 72% they pay for with digital payment methods.
  • Indians use mobile devices to complete just under two thirds of all online transactions, making mobile optimization vital for success.
  • Popular payment methods in India include PayTM, Amazon Pay, Google Pay and the central bank’s UPI payment method.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 23%
  • Cash 5%
  • Bank Transfer 15%
  • E-Wallet 50%
  • Other 7%
[{"label":"Card","value":"23"},{"label":"Cash","value":"5"},{"label":"Bank Transfer","value":"15"},{"label":"E-Wallet","value":"50"},{"label":"Other","value":"7"}]

Card Scheme Breakdown

  • Visa 48%
  • Mastercard 28%
  • American Express 1%
  • Local schemes 22%
  • Other 0%
[{"label":"Visa","value":"48"},{"label":"Mastercard","value":"28"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"22"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce

21 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets