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Norway

Here are the top takeaways you need to know about the Norwegian e-commerce market:

Norwegian e-commerce is worth US$26 billion, in a country of under 6 million. By 2027, this will have risen to US$41 billion.
In 2022, Norwegians completed almost 40% of all online purchases using a mobile device, up marginally from 2021.
Norwegians buy a quarter of all their online shopping, worth almost US$6 billion a year, from merchants in other countries.
Norwegians use digital payments in almost 60% of online transactions. Popular payment methods include Klarna, AfterPay and PayPal.
The average Norwegian spends US$4,771 with e-commerce merchants. By 2027, this will have risen to US$7,282.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 43%
Cash 2%
Bank Transfer 17%
E-Wallet 18%
Other 20%

[{"label":"Card","value":"43"},{"label":"Cash","value":"2"},{"label":"Bank Transfer","value":"17"},{"label":"E-Wallet","value":"18"},{"label":"Other","value":"20"}]

Popular Payment Methods in Norway

Klarna Bank transfer, Buy Now, Pay Later, Instalments Consumer countries:

Trustly Bank transfer Consumer countries:

Card Scheme Breakdown

Visa 6%
Mastercard 9%
American Express 0%
Local schemes 56%
Other 28%

[{"label":"Visa","value":"6"},{"label":"Mastercard","value":"9"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"56"},{"label":"Other","value":"28"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

5.8 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets