Norway

Norway

General Information

  • Population 5.5 m
  • Population 15 + 4.5 m
  • Online Population 5.4 m
  • Area 385,207 km2
  • Currency NOK
  • GDP 445.5 bn USD
  • GDP per Capita 81,520 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"42"},{"label":"Cash-based payments","value":"2"},{"label":"Bank transfer","value":"15"},{"label":"Wallets","value":"17"},{"label":"Other","value":"24"}]
Banked population
  • Norway 100%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Norway 70%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Norway 98%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Norway 75%
  • Western & Central Europe 75%
  • World 70%

Norwegian consumers are considered to be very tech savvy and highly literate in e-commerce. The rate of m-commerce is gaining popularity so any retailer considering moving into this market must take this into consideration.

Norway looks very well placed to avoid the energy crisis in the rest of Europe but is still being affected by inflation – running at 4.5% in 2022, compared to 1% in 2021. 

98% of the population has access to the internet and 92% have used it to go shopping, with 35% making purchases more than 6 times in the three months before being surveyed.

finn.no was the most popular e-commerce website in Norway in July 2022 with 45.1m visits that month.

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 23.0
2023 26.1
2024 29.2
2025 32.4
2026 35.5
E-Commerce spending per capita ($US)
2022 4223
2023 4764
2024 5313
2025 5865
2026 6392
E-Commerce spending as % of GDP
2022 5.0%
2023 5.5%
2024 6.0%
2025 6.5%
2026 6.9%

Norway

The E-Commerce Market

Top e-commerce segments

  1. Fashion: 27%
  2. Electronics & Media: 23%
  3. Toys, Hobby & DIY: 21%
  4. Food & Personal Care: 17%
  5. Furniture & Appliances: 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 25%
  2. Value of cross-border e-commerce – 5.0 bn USD
  3. Online shoppers who have shopped cross-border – 59%

Top 3 cross-border shopping origin markets

  1. China: 31%
  2. USA: 13%
  3. UK: 12%
B2C E-commerce Growth 20->21
  • Norway 6.8%
E-commerce % of total retail
  • Norway 18%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Norway 38%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Local Schemes
  • Other
[{"label":"Visa","value":"7"},{"label":"Mastercard","value":"11"},{"label":"Local Schemes","value":"62"},{"label":"Other","value":"1"}]
  • E-commerce market size 19.9 bn USD
  • E-Commerce spending per capita 3,667 USD
  • E-commerce spending as % of GDP 4.6%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Norway

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High BankAxept Type Local payment card Regions Western & Central Europe Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High VIPPS Type Wallet Regions Western & Central Europe Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Handelsbanken Type Bank transfer Regions Western & Central Europe NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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