austria country report
All countries

Payment methods in Austria

Here are the top takeaways you need to know about the Austrian e-commerce market:

  • Austrians make 58% of their online purchases using a digital payment method. Popular payment methods include EPS, Sofort and Sepa Direct Debit.
  • Austrians buy 14% of all their retail purchases online. E-commerce in the country is worth US$13 billion, rising to US$16 billion by 2027.
  • Austrians buy almost 40% of all their online purchases using a mobile device, up from just 10% in 2020.
  • Austrians buy 19% of all their online purchases, worth US$2.3 billion, from merchants in other countries.
  • The average Austrian spends US$1,555 a year with online merchants. By 2027, this will rise to US$1,852.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 35%
  • Cash 7%
  • Bank Transfer 26%
  • E-Wallet 19%
  • Other 13%
[{"label":"Card","value":"35"},{"label":"Cash","value":"7"},{"label":"Bank Transfer","value":"26"},{"label":"E-Wallet","value":"19"},{"label":"Other","value":"13"}]

Card Scheme Breakdown

  • Visa 14%
  • Mastercard 84%
  • American Express 1%
  • Local schemes 0%
  • Other 1%
[{"label":"Visa","value":"14"},{"label":"Mastercard","value":"84"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"1"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce

2.3 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets