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Austria

Here are the top takeaways you need to know about the Austrian e-commerce market:

Austrians make 58% of their online purchases using a digital payment method. Popular payment methods include EPS, Sofort and Sepa Direct Debit.
Austrians buy 14% of all their retail purchases online. E-commerce in the country is worth US$13 billion, rising to US$16 billion by 2027.
Austrians buy almost 40% of all their online purchases using a mobile device, up from just 10% in 2020.
Austrians buy 19% of all their online purchases, worth US$2.3 billion, from merchants in other countries.
The average Austrian spends US$1,555 a year with online merchants. By 2027, this will rise to US$1,852.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 35%
Cash 7%
Bank Transfer 26%
E-Wallet 19%
Other 13%

[{"label":"Card","value":"35"},{"label":"Cash","value":"7"},{"label":"Bank Transfer","value":"26"},{"label":"E-Wallet","value":"19"},{"label":"Other","value":"13"}]

Popular Payment Methods in Austria

eps Bank transfer Consumer countries:

SEPA Direct Debit Bank transfer Consumer countries:

Sofort (Klarna) Bank transfer Consumer countries:

Klarna Bank transfer, Buy Now, Pay Later, Instalments Consumer countries:

Paysafecard Prepaid voucher Consumer countries:

Paysafecash Cash Consumer countries:

Card Scheme Breakdown

Visa 14%
Mastercard 84%
American Express 1%
Local schemes 0%
Other 1%

[{"label":"Visa","value":"14"},{"label":"Mastercard","value":"84"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"1"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

2.3 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets