Payments and e-commerce in Indonesia

Discover how Indonesians like to shop and pay online

Indonesia

General Information

Population 276.4 m
Population 15 + 205.3 m
Online population 212.3 m
Area 1,904,569 km²
Currency IDR
GDP 1,150.2 bn $US
GDP per capita 4,162 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"17"},{"label":"Cash-based payments","value":"14"},{"label":"Bank transfer","value":"23"},{"label":"Wallets","value":"39"},{"label":"Other","value":"7"}]

Banked population

Indonesia 52%
Asia Pacific 76%
World 67%

Credit card penetration

Indonesia 2%
Asia Pacific 29%
World 19%

Internet penetration

Indonesia 77%
Asia Pacific 61%
World 62%

Smartphone penetration

Indonesia 72%
Asia Pacific 62%
World 70%

Consumers in smaller cities in Indonesia are often penalised because of complicated supply chain issues, and end up paying more for their purchases. A start up called KitaBeli plans to change this with its own distribution network, a social commerce network and warehouses in every city it covers.

On the 1st April 2022 the VAT rate increased to 11% and will increase to 12% on 1st January 2025 on all goods and services purchased through an e-commerce platform by Indonesian customers from external agents.

The most popular e-commerce store in Indonesia in July 2022 was shopee.co.id which had 171.2 m visits.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 35.2

2023 43.0

2024 50.5

2025 58.3

2026 66.4

E-commerce spending per capita ($US)

2022 128

2023 155

2024 180

2025 206

2026 233

E-commerce spending as % of GDP

2022 2.7%

2023 3.0%

2024 3.3%

2025 3.5%

2026 3.7%

Indonesia

The E-Commerce Market

Top e-commerce segments

Fashion: 31%
Electronics & Media: 23%
Food & Personal Care: 16%
Toys, Hobby & DIY: 16%
Furniture & Appliances: 14%

Cross-border e-commerce

% of online shoppers who have shopped cross-border – 25%

Top 3 cross-border shopping origin markets

China: 43%
US: 10%
Singapore: 9%

B2C e-commerce growth 20->21

Indonesia 39.0%

E-commerce % of total retail

Indonesia 10%
Asia Pacific 29%
World 20%

E-commerce completed on a mobile device

Indonesia 63%
Asia Pacific 65%
World 53%

The Credit Card Split

Visa
Mastercard
Other

[{"label":"Visa","value":"48"},{"label":"Mastercard","value":"36"},{"label":"Other","value":"16"}]

E-commerce market size 28.2 bn $US
E-commerce spending per capita 103 $US
E-commerce spending as % of GDP 2.4%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Indonesia

Local Payment Methods

Alfamart

Type Cash Regions Asia Pacific BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 DOKU

Type Wallet Regions Asia Pacific Market relevance High GoPay (by Gojek)

Type Wallet Regions Asia Pacific GrabPay

Type Wallet Regions Asia Pacific Hyperwallet

Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Indomaret

Type Cash Regions Asia Pacific Jenius Pay

Type Wallet Regions Asia Pacific Market relevance Medium Kredivo

Type Buy Now, Pay Later Regions Asia Pacific Market relevance High LinkAja