All countries
Indonesia
Here are the top takeaways you need to know about the Indonesian e-commerce market:
- Between 2022 and 2027, Indonesia’s booming e-commerce market will grow in value from US$59 billion to US$87 billion.
- The average Indonesian online shopper spends US$273 a year with e-commerce merchants, rising to US$379 by 2027.
- Indonesians use a mobile device such as a tablet or smartphone to complete 55% of all their online transactions.
- Popular digital payment methods in Indonesia include GoPay, with a 10% market share, Kredivo and Ovo.
- Indonesians use cards in just 17% of all online transactions and cash in only 11% — the rest they pay for with a range of digital payment methods.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 17%
- Cash 11%
- Bank Transfer 27%
- E-Wallet 39%
- Other 6%
[{"label":"Card","value":"17"},{"label":"Cash","value":"11"},{"label":"Bank Transfer","value":"27"},{"label":"E-Wallet","value":"39"},{"label":"Other","value":"6"}]
Card Scheme Breakdown
- Visa 48%
- Mastercard 36%
- American Express 0%
- Local schemes 3%
- Other 12%
[{"label":"Visa","value":"48"},{"label":"Mastercard","value":"36"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"3"},{"label":"Other","value":"12"}]
Cross-Border E-Commerce
N/A
Online shoppers who have shopped cross-border
N/A
Cross-border proportion of total e-commerce
N/A
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets