OVO
OVO is one of Indonesia’s leading e-wallets in a country where almost 40% of consumers use e-wallets to pay for the goods and services they buy online (PPRO Almanac). Over 110 million people currently use OVO, which is spread across 300 Indonesian cities, making the payment method ripe for continued e-wallet adoption and growth. In 2021, Singapore’s Grab took a 90% stake in the company (Reuters).
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Get in touchWhy OVO
In a market where consumers often use multiple wallets, a July 2022 survey reported that 79% of consumers with an e-wallet, use Ovo (Statista).
Fourty eight percent of Indonesians are unbanked and just 2% have a credit card (PPRO Almanac). Any e-commerce strategy must include support for locally preferred payment methods.
There are 41 licensed e-wallets in Indonesia and most estimates put OVO in the top two.
Specifications
Coverage
Currencies
Features
How it works
At online checkout, the consumer chooses OVO as the preferred payment method
The consumer enters the phone number linked to the wallet
The consumer is prompted to continue the payment via the OVO mobile app
The consumer con rms payment in the OVO mobile app
The payment page in browser will auto refresh and continue to the merchant page
Payment is con firmed