LinkAja is one of Indonesia’s largest digital payment methods. Established in 2019 by a group of state-owned enterprises, it’s designed to broaden financial inclusion by not requiring consumers to have a bank account in a country where 48% of the population is unbanked.

Consumers load funds to their LinkAja wallet via bank transfer, cash deposit at ATMs, or participating local convenience stores. Payments are completed by entering their phone number, PIN and verification code.

E-Wallets are the most popular payment method amongst Indonesians, with 39% opting to use one to pay for services and goods – LinkAja is in the top four.

Want to integrate LinkAja onto your platform? Get in touch
Availability Available with PPRO
Type Wallet
Company behind LPM Telekomunikasi Indonesia, Bank Mandiri, Bank Rakyat Indonesia, Bank Negara Indonesia, Bank Tabungan Negara
Market share details 65 m customers in Indonesia
Market relevance High

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