The e-wallet MyBank enables consumers to pay directly from their online banking through an immediate bank transfer – with the highest security and transparency standards.

MyBank is a flexible solution for both B2B and B2C businesses: over 210 banks and PSPs have joined the MyBank network throughout Europe.

In Italy, this method’s core market, just 44% of consumers have a credit card. This underscores the importance of supporting alternative payment methods.

Other bank-transfer methods operating in Italy include Trustly, TrustPay, Sepa and SafetyPay.

The benefits of supporting bank transfer in Italy

  • Just 44% of Italians have a credit card but 84% have an Internet connection
  • Italians pay for US$4bn of annual online purchases with bank transfers each year.
  • Over the next five years, the Italian e-commerce market will almost double in size.

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Want to integrate MyBank onto your platform? Get in touch
Availability Available with PPRO
Type Bank transfer
Company behind LPM RETA S.A.S
Market share details More than 40 m customers enabled across Europe, 250+ banks and PSPs participating and around €14.5 transacted daily using MyBank
Market relevance High

Why MyBank

MyBank allows transactions of any amount as long as the necessary funds are available in consumer bank accounts, with no risk of chargeback.
In 2020, MyBank reported an increase in active merchants of 12% and a 46% increase in the number of companies transacting over €1 million in the previous 12 months.
Popular payment method in Italy, integrated with over 140 banks and a potential consumer base of 40 million consumers across Europe.

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