MyBank is the pan-European solution designed by EBA Clearing for domestic and cross-border e-commerce payments. It enables consumers to pay for their online purchases in an easy and safe way using real-time bank transfers.
MyBank positions itself as a flexible solution for both B2B and B2C businesses: over 250 banks and PSPs have joined the MyBank network throughout Europe. It is an especially popular payment method in Italy, integrated with over 200 banks and PSPs, and has a potential consumer base of 40 million consumers across Europe.
Consumers complete payments by selecting their bank and logging in with their online banking credentials.
The benefits of supporting bank transfer in Italy
- Just 46% of Italians have a credit card but 84% have an Internet connection
- Italians pay for US$ 4.9 bn of annual online purchases with bank transfers each year.
- Over the next five years, the Italian e-commerce market will grow at a rate of 20%.
Got a question?
The friendly folks in our Sales Team will be happy to help, whether you’ve got a question about an e-commerce market or want to know more about what we can do for your business.