Portugal

Portugal

General Information

  • Population 10.2m
  • Population 15 + 8.9m
  • Online Population 8.6m
  • Area 92,212 km2
  • Currency EUR
  • GDP 231.3bn USD
  • GDP per Capita 22,489 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"19"},{"label":"Cash-based payments","value":"13"},{"label":"Bank transfer","value":"15"},{"label":"Wallets","value":"13"},{"label":"Other","value":"40"}]
Banked population
  • Portugal 92%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Portugal 34%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Portugal 84%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Portugal 84%
  • Western & Central Europe 75%
  • World 70%

Along with almost all the markets examined, Portugal’s
e-commerce expansion has been brought about by the COVID-19 pandemic. In 2020 5.5 m consumers shopped online which increased further by 1.67 m in 2021.

As well as an increase in the Portuguese e-commerce figures, Portugal’s consumers showed an increase in the number of times they shop monthly, with 73% of shoppers making purchases more than 3 to 5 times a month.

Portugal’s economy dropped by 7.6% in 2020 but is forecast to grow by 3.9% in 2021 and 4.8% in 2022 according to the IMF. Inflation fell in 2020 by 0.1% but is expected to rise by 0.9% in 2021 and by 1.2% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 11.5
2022 12.9
2023 14.0
2024 15.0
E-Commerce spending per capita ($US)
2021 1122
2022 1256
2023 1365
2024 1466
E-Commerce spending as % of GDP
2021 4.5
2022 4.9
2023 5.2
2024 5.5

Portugal

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 50% | 28%
  2. Health & Beauty: 16% | 24%
  3. Electrical Goods: 14% | 17%
  4. Toys, DIY, & Hobbies: 9% | 14%
  5. Food & drink: 4% | 7%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 15%
  2. Value of cross-border e-commerce ($US billion) – 1.5
  3. % of online shoppers who have shopped cross-border – 61%

Top 3 cross-border shopping origin markets

  1. China: 45%
  2. Spain: 16%
  3. UK: 11%
E-commerce % of total retail
  • Portugal 4%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Portugal 35%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"65"},{"label":"Mastercard","value":"32"},{"label":"Other","value":"3"}]
  • E-commerce market size ($US billion) 10.0bn USD
  • E-Commerce spending per capita ($US) 971 USD
  • E-commerce spending as % of GDP 4.3%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Portugal

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High MULTIBANCO Type Bank transfer, Cash Regions Western & Central Europe Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, North America + 1 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Lydia Type Wallet Regions Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 IberCaja Pay Type Bank transfer Regions Western & Central Europe MB WAY Type Wallet Regions Western & Central Europe MEO Wallet Type Wallet Regions Western & Central Europe NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Payshop Type Cash, Prepaid card Regions Western & Central Europe Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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