All countries

Portugal

Here are the top takeaways you need to know about the Portuguese e-commerce market:

In 2022, the Portuguese e-commerce market was worth US$5 billion, rising to US$8 billion by 2027.
The Portuguese make over 40% of online purchases using a mobile device, up from just 35% in 2020.
The average Portuguese online shopper spends US$602 with e-commerce merchants, rising to US$854 by 2027.
Fourteen percent of all the things Portuguese buy online, they purchase from stores based outside the country.
The Portuguese use cards to pay for just 26% of online purchases. The rest are bought using a range of digital payment methods.

Download all data

Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 26%
Cash 7%
Bank Transfer 41%
E-Wallet 18%
Other 9%

[{"label":"Card","value":"26"},{"label":"Cash","value":"7"},{"label":"Bank Transfer","value":"41"},{"label":"E-Wallet","value":"18"},{"label":"Other","value":"9"}]

Popular Payment Methods in Portugal

MB WAY Wallet Consumer countries:

Multibanco Bank transfer, Cash Consumer countries:

Card Scheme Breakdown

Visa 60%
Mastercard 40%
American Express 0%
Local schemes 0%
Other 0%

[{"label":"Visa","value":"60"},{"label":"Mastercard","value":"40"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

0.6 bn $US

Value of cross-border e-commerce

Download the report for all data

Top cross-border shopping origin markets