Portugal

Portugal

General Information

  • Population 10.2 m
  • Population 15 + 8.9 m
  • Online Population 8.0 m
  • Area 92,212 km2
  • Currency EUR
  • GDP 251.7 bn USD
  • GDP per Capita 24,757 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"23"},{"label":"Cash-based payments","value":"10"},{"label":"Bank transfer","value":"24"},{"label":"Wallets","value":"12"},{"label":"Other","value":"31"}]
Banked population
  • Portugal 100%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Portugal 37%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Portugal 78%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Portugal 72%
  • Western & Central Europe 75%
  • World 70%

Cash and payment cards are the most popular form of payment in Portugal with both sharing a 93% share of the market. Cash is used more often than cards when it comes to how regularly both categories are in use.

The Portuguese central bank Banco de Portugal released their payments report in Spring showing that contactless payment methods increased in usage by 102.2% in volume and 130.9% in value over the past year.

The Portuguese economy has started to slow after GDP growth dropped from 2.5% to 2.3% and core inflation rose to 6.2%.

The top Portuguese e-commerce website in July 2022 was olx.pt with 18.7m visits that month.

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 13.9
2023 16.3
2024 18.6
2025 20.7
2026 22.6
E-Commerce spending per capita ($US)
2022 1352
2023 1588
2024 1816
2025 2030
2026 2217
E-Commerce spending as % of GDP
2022 5.5%
2023 6.1%
2024 6.7%
2025 7.3%
2026 7.7%

Portugal

The E-Commerce Market

Top e-commerce segments

  1. Fashion: 32%
  2. Electronics & Media: 26%
  3. Toys, Hobby & DIY: 21%
  4. Furniture & Appliances: 11%
  5. Food & Personal Care: 11%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 14%
  2. Value of cross-border e-commerce – 1.6 bn USD
  3. Online shoppers who have shopped cross-border – 65%

Top 3 cross-border shopping origin markets

  1. China: 40%
  2. Spain: 32%
  3. UK: 6%
B2C E-commerce Growth 20->21
  • Portugal 25.1%
E-commerce % of total retail
  • Portugal 5%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Portugal 11%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"54"},{"label":"Mastercard","value":"37"},{"label":"Other","value":"9"}]
  • E-commerce market size 11.4 bn USD
  • E-Commerce spending per capita 1,106 USD
  • E-commerce spending as % of GDP 4.8%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Portugal

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High MULTIBANCO Type Bank transfer, Cash Regions Western & Central Europe Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, North America + 1 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Lydia Type Wallet Regions Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium IberCaja Pay Type Bank transfer Regions Western & Central Europe MB WAY Type Wallet Regions Western & Central Europe MEO Wallet Type Wallet Regions Western & Central Europe NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Payshop Type Cash, Prepaid card Regions Western & Central Europe Market relevance Medium Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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