Lead the way in Europe’s new era of payments
Access the local payments powering Europe’s economies
Europe’s payments landscape is shifting, setting the stage for unprecedented growth and innovation in the region.
Where cards once dominated, digital wallets are on track to become the leading e-commerce payment method by 2030. Domestic players with regional ambitions are also gaining momentum, with local payment methods the preferred choice in many markets.
Businesses that fail to adapt risk missing revenue opportunities.
Raising the bar with local payments
Local payment methods are no longer the alternative: they are one of the primary ways Europeans pay.
Each market has its own preferences. In the Netherlands, 70% of online payments are made with iDEAL, a bank-to-bank payment system. In Portugal, digital wallets like MB Way lead the way.
A one-size-fits-all payments strategy overlooks these differences, creating friction, increasing cart abandonment, and reducing revenue.
That’s where PPRO comes in. With a single connection, you can simplify local payments, reach more customers, and quickly adapt to Europe’s complex markets. PPRO provides access to a leading network of local payment methods and expert support, helping your business scale.
Prepare for borderless shopping
Europe leads the global cross-border e-commerce market, with shoppers among the most active international buyers.
Local payment methods are powering many of these purchases — 79% of iDEAL transactions go to merchants outside the Netherlands, and in Italy, there has been a shift from cards to local options like Bancomat Pay and Satispay.
International merchants can capitalise on a significant cross-border opportunity by catering to local preferences.
Navigate Europe’s evolving payments landscape
Multiple initiatives are converging to reshape payments across the region. Wero is entering Europe with the ambition of unifying payment methods, while dominant local schemes, like BLIK in Poland, have expanded into neighbouring countries.
For now, Europe remains a fragmented payments landscape where interoperability is key. As local payment methods become the default choice, merchants and PSPs must adapt to deliver seamless, convenient payment experiences.
Watch Adrian Burgess, PPRO’s Director of Payment Partnerships EMEA, unpack the complexities of Europe’s payment landscape.
Key markets in Europe
Offer local payments with PPRO
Merchants that want to win in Europe can’t treat local payments as optional. These are the ways customers pay, and they can be the difference between an abandoned cart and a completed sale.
Europe-wide coverage
Easily enter new European markets with a vast network of locally preferred payment methods.
Market expertise
Access in-depth market insights to identify the payment methods that matter across the region.
Optimised payment flows
Boost conversion rates across local and international transactions with streamlined processes.
Future-ready payments
Quickly add emerging methods like Wero and BLIK as they reshape the European market.
Seamless integration
Access all of Europe’s key local payment methods through one partner and one connection.
Let’s grow your business together
Capture Europe’s e-commerce opportunity with PPRO, your partner in navigating local complexity and expanding into new markets with ease.
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