The new payment page enables a user-friendly single click option for consumers to select one of 12 current issuing banks
67% of consumers have abandoned an online retail transaction due to a poor payment process. To address this, PPRO, the cross-border e-payment specialist, continues to support its partners with consumer centric payment platforms. Today PPRO announces a new payment page for iDEAL that dominates Dutch ecommerce payments with a market share of over 56%. This enables our Payment Service Provider partners to equip their merchant customers with a simpler and more effective user experience to further improve payment conversation rates.
The new payments page has been made significantly more user-friendly by allowing the consumer to select one of 12 current issuing banks available in just one click of a button. In addition, the new payment page incorporates a QR code, which allows the consumer to complete the transaction on their mobile phone and thereby reducing friction in the payments experience.
Ronnie D´Arienzo at PPRO commented: “Merchants have a small window of opportunity to turn a one-time shopper into a loyal customer. Customer centricity and user experience remain key drivers for PPRO. As PPRO is one of only a handful of direct iDEAL acquirers, we strive to continuously optimise our payment offering to provide our partners with a best in class product experience to take to their merchant customers – international and local Dutch merchants – to confidently target Dutch consumers with a strong local payment platform.”