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New integrations accelerate market entry and boost conversion for businesses seeking success in Southeast Asia’s largest e-commerce market
PPRO, the world’s leading local payments platform-as-a-service, has today announced its entrance into the Indonesian market. The new integration of popular Indonesian payment methods DOKU and OVO unlocks the simplest, most efficient access to Southeast Asia’s largest e-commerce market.
This development marks a significant milestone in the company’s expansion across APAC and comes at a time when e-commerce and payment technology activity is heating up in Indonesia. According to a recent report, the country’s e-commerce market is set to grow 50 percent year-over-year in 2020, with many consumers using online shops for the first time this year due to the pandemic.
PPRO’s strategic, high-quality integrations will enable their international payment customers and merchants to turbocharge their revenue from Indonesian consumers, as the combined reach of both DOKU and OVO is massive. They are each considered among the top e-wallet apps in Indonesia, where credit card penetration is less than 5 percent of the population. To support the diversity of payment preferences in Indonesia, PPRO’s integrations feature a total of four payment types: e-wallet, internet banking, bank transfers, and cash for consumers who prefer to pay at ATM and convenience stores.
Kelvin Phua, Global Head of Payment Networks, PPRO comments:
“Indonesia is a strategic market for our top-tier customers and their merchants, who are being pressed to globalise faster than ever in the wake of the pandemic. Indonesia is also one of the world’s most complex regions regarding compliance, regulations, and consumer preferences. Therefore, we are delighted to now offer these popular local payment methods, as well as the vital financial services that reduce the burden of complexity and manage the funds flow across Indonesian borders.”
Himelda Renuat, Chief Marketing Officer, DOKU states:
“As the leading payment gateway in Indonesia, we are constantly exploring ways to grow our footprint and increase our reach to new merchants and consumers. By integrating into PPRO’s global payments platform, we are widening our reach into the global merchant ecosystem. We will enable even more Indonesians to pay with their trusted payment methods when shopping online.”
Sinta Setyaningsih, Head of PR, OVO adds:
“OVO’s strategy is built on an open ecosystem approach and integrated model to create an inclusive financial landscape of merchants and partners, which eventually will also provide easy and convenient payment experiences for our users. Our integration with PPRO is a great stride in allowing users to seamlessly access the global e-commerce market, and in turn, enabling merchants to access the global payments ecosystem.”
The Indonesian payments join the world’s most popular local payment methods – including Alipay, WeChat Pay, GrabPay, Bancontact, iDEAL, BLIK, Boleto Bancario and others from every corner of the world – on PPRO’s leading local payments platform.
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