Saudi Arabia
Saudis spend almost US$7 billion a year buying goods from e-commerce merchants in other countries.
Country reports
Discover global e-commerce and online payment preferences.
United Arab Emirates
The average online shopper in the UAE spends US$1,189 a year, rising to US$1,505 by the year 2027.
Egypt
The most popular type of digital payment method in Egypt is the e-wallet, with a 15% market share.
Israel
Online shoppers in Israel complete almost 40% of their e-commerce purchases using a mobile device.
Kenya
The Kenyan e-commerce market in 2023 was worth US$3.5 billion. By 2027, this will rise to US$4.4 billion.
Morocco
The Moroccan e-commerce market is worth US$2billion. By 2027, it will be worth US$3 billion.
Nigeria
Between 2002 and 2022, the proportion of Nigerians with a bank account increased from 39% to 53%.
South Africa
Between 2020 and 2022, the proportion of South Africans with a bank account rose from 69% to 76%.
Turkey
The Turkish e-commerce market is worth US$23 billion — a figure that will rise to US$38 by as soon as 2027.