Scale faster in North America’s $2 trillion
e-commerce market

Meeting the needs of modern shoppers

North America offers huge opportunities for merchants looking to scale globally, but in a highly competitive market, offering the right payments experience is critical to success.

Although cards are still widely used for online payments, changing consumer expectations are accelerating digital wallet adoption and driving new payment behaviours.

PPRO helps you reach millions of consumers in the region with a single, easy-to-implement integration.

North America by the numbers

$2.2tn
Total e-commerce market value
60%
Mobile share of e-commerce transactions
+39%
Projected growth in digital wallet share of e-commerce transactions (2024–2030 forecast)
43%
Portion of US shoppers who buy cross-border

The evolving payments landscape

Shifts in consumer behaviour and technology are introducing new market dynamics in North America, with digital wallets, account-to-account payments, and buy now, pay later (BNPL) growing in relevance.

Digital wallets are set to dominate

Digital wallets are expanding rapidly and are forecast to become the leading e-commerce payment method in North America, accounting for 41% of market volume. In the US, the share of digital wallets used for e-commerce transactions has already surpassed that of cards, with widely adopted wallet solutions such as PayPal, Venmo, and Amazon Pay continuing to shape consumer expectations for convenience and speed.

BNPL is gaining momentum

BNPL has grown in popularity among younger consumers. According to a J.D. Power study, 42% of Gen Z and Millennial consumers use BNPL, signalling a shift towards flexible instalment-based payments. Payment methods such as Afterpay and Zip are helping accelerate this shift by offering consumers budget-friendly payment options at checkout.

Reach the next generation of US shoppers with Cash App Pay

PPRO brings Cash App Pay, one of the most widely used consumer finance apps in the United States, to merchants and PSPs through a single integration. Designed for how Americans shop today, Cash App Pay helps merchants reach digitally native consumers who expect speed, simplicity, and convenience at checkout.

Cash App Pay
Type Digital wallet
Consumer countries
Currencies
Learn more about Cash App Pay

Optimise payments performance with PPRO

Merchants that want to win in North America need more than card acceptance – they need performance, flexibility, and the ability to adapt as payment behaviour evolves.

Build once, scale continuously

From locally preferred BNPL providers to digital wallets, access the payment methods that matter in North America via a single integration.

Grow conversion rates

Features like tokenisation and account updater maximise performance in a highly competitive market.

Access emerging payment methods

Quickly launch innovative payment options such as Cash App Pay without complex integrations.

Perform at scale

Rely on PPRO’s global infrastructure, even when traffic peaks.

Ready to unlock growth in North America?

Tap into opportunities across North America’s e-commerce market with PPRO. With access to the local payment methods that matter, we help you navigate the payments landscape of today and get ready for what’s next.

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