With the UEFA 2016 European Championship just around the corner, we are delighted to present our latest report for all those football fans and e-commerce enthusiasts: ‘The PPRO e-commerce guide to Euro 2016’
The European Championship provides a significant economic benefit to the EU, with fans purchasing merchandise, flights and hotels throughout the event. However, as payment professionals, this brings us to question whether businesses and retailers as a whole are prepared to facilitate local preferred payment methods from the various participating countries. Within the report, we take a look at the effect of bank account penetration, as well as the distribution of alternative payment methods in comparison to credit cards in the various countries. As alternative payment methods are associated with innovative technologies, we also delve in and take a look at the prevalence of internet enabled devices within the various participating nations.
We also have some football facts that may come in handy for any pub quizzes this summer, so test your e-commerce and football knowledge !
The PPRO team wishes you an exciting, entertaining, thrilling and triumphant Euro 2016!