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PPRO, the leading local payments infrastructure provider, has announced the integration of Indonesian ‘buy now pay later’ (BNPL) payment method pioneer, Kredivo.
BNPL is an increasingly popular payment method with Millennial and Gen Z consumers globally. It offers consumers flexible financing options for impulse or unexpected purchases. Demand for such payment solutions in the Indonesian market (where 98% of people do not own credit cards) is growing, with 55% of new e-commerce users choosing to use BNPL options when making purchases on ecommerce platforms.
Kredivo is one of Indonesia’s fastest-growing BNPL payment methods, with more than 4 million users, representing over 50% of the local BNPL market. Consumers who use the payment method are largely made up of Indonesia’s middle class. Additionally, this integration also enables merchants to reach a large pool of underbanked or unbanked Indonesians. It gives consumers access to flexible instant credit that enables them to make purchases for essential and/or bigger ticket items.
By offering this trusted BNPL payment method to consumers at checkout, merchants can improve their conversion rates, generate more frequent transactions from consumers who use the payment method, and potentially see larger basket sizes thanks to Kredivo’s split payment offering which allows consumers to spread payments over several installments.
Commenting on the news, Kelvin Phua, Head of Global Market Development at PPRO said:
“Indonesia continues to be recognised as the world’s hottest battleground for digital payments. The addition of Kredivo to our platform is a milestone in our Indonesia expansion, with the BNPL being the first such player to be integrated into PPRO’s infrastructure. Kredivo now sits alongside other key Indonesian payment players on the platform that enable merchants to better cater to the demands of consumers in one of the world’s fastest-growing markets.”
Krishnadas, Vice President of Business Development at Kredivo said:
“Our integration with PPRO allows more merchants to offer their customers the option to pay with Kredivo. Through them, we are able to strengthen our commitment to giving Indonesian consumers the opportunity to access more of the world’s e-commerce market.”
The integration is a cooperation between PPRO, Kredivo, and DOKU, a leading payment technology company. The news follows the recent announcement of the integration of two of the most popular payment methods in Indonesia, Jenius Pay and LinkAja, to the PPRO platform. Other payment methods on PPRO’s wider global network include Alipay, WeChat Pay, GrabPay, Bancontact, iDEAL, BLIK, and Boleto Bancário. As part of its ongoing growth strategy, this year also saw PPRO announce that it had raised US$180 million, taking the firm’s total value to over US$1 billion.
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