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Payment methods in Denmark

Here are the top takeaways you need to know about the Danish e-commerce market:

Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.
Danish online shoppers use mobile devices to complete nearly 40% of all their e-commerce purchases.
The average Danish shopper spends almost $6,000 a year with e-commerce merchants, rising to over US$8,000 by 2027.
Danes use digital payment methods in half of all online transactions. Trustly and Klarna are popular with Danish shoppers.
Danes buy more than a fifth of all their online purchases, worth almost US$7 billion, from merchants in other countries.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 49%
Cash 1%
Bank Transfer 7%
E-Wallet 29%
Other 14%

[{"label":"Card","value":"49"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"7"},{"label":"E-Wallet","value":"29"},{"label":"Other","value":"14"}]

Payment Methods in Denmark

Trustly Bank transfer Consumer countries:

Card Scheme Breakdown

Visa 55%
Mastercard 45%
American Express 0%
Local schemes 0%
Other 0%

[{"label":"Visa","value":"55"},{"label":"Mastercard","value":"45"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

6.8 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets