Oxxo Batch
OXXO is a chain of convenience stores from Mexico, with over 20,431 stores across Latin America. Established over 30 years ago, OXXO is reportedly the largest convenience store chain in Mexico. E-commerce consumers simply choose OXXO as the payment method, creating an instant voucher with a specific payment reference. Once they have taken this to an OXXO store and paid in cash, the merchant ships the products.
Why Oxxo Batch
Mexicans pay for 6% of all e-commerce purchases using cash, a market segment worth approximately US$3 billion (PPRO Almanac).
Only 42% of the Mexican population have payments cards and 12% a credit card (PPRO Almanac). With OXXO, merchants can reach unbanked consumers.
There is a culture of ordering items via mobile and then paying for them in cash at convenience stores, with OXXO standing as the retail chain leading this method (J.P. Morgan).