All countries

Mexico

Here are the top takeaways you need to know about the Mexican e-commerce market:

Mexicans buy almost 40% of all their online purchases using a mobile device such as a smartphone or tablet.
The Mexican e-commerce market is worth US$48 billion, rising to US$70 billion by as early as 2027.
Mexicans buy more than a third of their online purchases, worth US$16 billion, from merchants in other countries.
The average Mexican online shopper spends US$464 a year with online merchants, rising to US$521 by 2027.
Mexicans use alternative payment methods, something other than a card, in 45% of all their online transactions.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 55%
Cash 3%
Bank Transfer 6%
E-Wallet 27%
Other 9%

[{"label":"Card","value":"55"},{"label":"Cash","value":"3"},{"label":"Bank Transfer","value":"6"},{"label":"E-Wallet","value":"27"},{"label":"Other","value":"9"}]

Popular Payment Methods in Mexico

MasterCard LOCAL Local payment card Consumer countries:

PayPal Wallet Consumer countries:

OXXO Direct Cash Consumer countries:

SPEI Bank transfer Consumer countries:

Card Scheme Breakdown

Visa 64%
Mastercard 35%
American Express 0%
Local schemes 0%
Other 1%

[{"label":"Visa","value":"64"},{"label":"Mastercard","value":"35"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"1"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

15.7 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets