Maxima (Lithuanian Cash)
Cash payments let consumers pay without having to provide personal details or accruing credit-based debt. The Lithuanian e-commerce market will reach US$ 2.1 billion in 2023 and grow to US$ 2.6 billion by 2026. Lithuanian consumers spend an average of US$ 756 a year online and cash payments comprise 13% of the e-commerce mix (PPRO Almanac). Consumers can pay cash at participating payment points and banks including: Maxima Lietuva (supermarket), Narvesen and 'at Perlas' terminals or through cash at a bank branch. Participating banks include: Citadele Banka, Lithuanian Credit Union, Luminor, Medicinos Bankas, Revolut, SEB, Šiaulių Bankas, Swedbank.
Why Maxima (Lithuanian Cash)
Accepting cash payments can expand market reach: 12% of the Lithuanian population do not have bank accounts (PPRO Payment Almanac), making cash an attractive option for e-commerce payments.
Security and privacy-conscious consumers, who do not wish to share their data online, further increase the size of the cash payments opportunity in e-commerce.
Consumers can pay at over 4,000 locations across Lithuania.
Specifications
Coverage
Currencies
Features
How it works
Merchant
At online checkout, the consumer selects their preferred cash payment method
Payment method
The consumer is redirected to generate a payment slip with payment locations, transaction details and a barcode
Payment method
The consumer can save the payment slip or print it
Payment point
The consumer visits a location listed on the payment slip and scans the barcode to make a cash payment