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The media in Mexico is reporting that more people are choosing to go online to buy their goods than ever before, a trend which, they say, is common throughout the region.
Shoppers in Chile and Colombia might lead the way by choosing to buy goods online, at 83% and 82% respectively, but Mexico is not very far behind with 81%. The next countries in the top online shopping parade are Argentina at 75% and Brazil at 73%.
These figures come from Groupon which has just completed a major study into the online shopping habits of people throughout LATAM. They concluded that e-Commerce is on the rise throughout Latin America.
The study also revealed that the most popular online purchases in LATAM are holidays (package tours) and restaurant visits. Shoppers in Chile and Argentina have a wider spread of shopping items, whilst those in Brazil most favour foods and beverages.
When it comes to how people shop on the internet, almost 30% of people in Mexico prefer to use their mobile devices (mostly smartphones), which is more than Brazil at 26%, Colombia (23%), Chile (17%) and Argentina (12%).
allpago international is the leading payment provider for the LATAM region. allpago provides the most relevant local payment methods through one API and one single platform. allpago offers the best conversion rates ensuring state-of-the-art technology and legal advice necessary for a successful e-Commerce operation in Latin America.
allpago enables start-ups to Fortune 500 companies to offer the necessary local payment methods in the Latin American market, which account for around 80% of their revenues. Current clients include Art.com, Getty Images, Intel Security McAfee, Norton Symantec, Paylogic, Sumup, Teamviewer and many other leading payment and digital companies.
References: El Universal
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