eMarketer estimates that B2C e-Commerce sales in Mexico will reach US$ 11.43 billion in 2014

eMarketer estimates that Business-to-Consumer (B2C) e-Commerce sales in Mexico will rise 20.0% to reach US$ 11.43 billion in 2014. The country will be the fastest-growing market through 2017, when compared to other Latin American countries for which eMarketer produced forecasts. Digital sales in Mexico will expand at a 17.6% compound annual growth rate between 2012 and 2017, bringing the category total up to US$ 15.11 billion by the end of the forecast period.

E-Commerce growth in Mexico in 2014 will reach 10.4 million new users — 21.3% of the internet user base — who eMarketer expects to make a digital purchase this year, a 16.5% year-over-year improvement.

eMarketer expects annual internet user gains to drop to 6.3% by 2017, when there will be 78.2 million web users. Meanwhile, digital buyer growth rates will reach 10.0% that year.

Data released in March 2014 by The Competitive Intelligence Unit (CIU) shows that 71% of internet users have made at least one digital purchase already, which includes almost any kind of monetary digital transaction and is not constricted to a specific timeframe.

Computers were the most likely vehicle for web purchases for 84% of the digital buyers. Mobile phones were the second most popular device, but there are encouraging signs that consumers may shift to mobile purchasing once they get better acquainted with the medium.

About allpago international

allpago international provides a full-spectrum of payment services in the LATAM region. allpago works as a payment gateway, a white label payment service provider (PSP) or a product and service reseller for merchants and payment service providers interested in the LATAM markets.

allpago’s features include one-click payments, recurring payments, instalments, dynamic descriptor and mobile payment solutions. The company’s html 5.0 code allows multiscreen and is as easy to implement into the store through the “plug and pay” feature. Furthermore, the company offers a fully integrated Risk Management Solution with more than 70 checks. allpago has recently become the first LATAM payment solution provider of the Merchant Risk Council (MRC).

Current clients include Art.com, Busuu.com, McAfee, Teamviewer, Twoo.com and many other leading payment or digital companies from various sectors.

Reference:

http://www.emarketer.com/Article/Digital-Buying-on-Rise-Mexico/1010765/6