NEW: Access Swedish consumers with Swish Find out more

Only 27% of U.S. e-Commerce merchants are able to conduct business beyond their borders


According to the results of Multichannel Merchant’s MCM Outlook 2014 Survey from Multichannel Merchant, U.S.-based e-Commerce merchants who are not ready to sell internationally need to get themselves ready for global customers. Respondents said that 8.75% of their e-Commerce orders come from outside the U.S.

Results show that just 27% of U.S.-based e-Commerce merchants are set up for global e-Commerce. Of those merchants, 35.1% said they offer International payment options, 21.1% said they use translation services to make their sites ready for global customers, and 19.3% have currency calculators available on their sites.

The survey found out that 84% of the merchants with global operations are selling in Canada. Australia comes right after with 54%, followed by Japan (39.5%), New Zealand (39.5), Italy (37.1%), Brazil (33.1%) and China (33.1%).

Emerging markets around the world are the next big frontier for U.S. e-Commerce merchants, especially Latin America, which promises an emerging middle class and shopping centers galore. According to Franco Calderon, president of Latin America Retail Connection, Latin America has 600 million possible consumers and $3.24 trillion in potential consumer spending, among its many attributes.

“Whether you sell B2B or B2C, U.S.-based merchants need to have a global game plan,” said Tim Parry, Managing Editor of Multichannel Merchant. “There are several emerging economies with a hunger for goods they can only get from the United States, and several ways those U.S.-based merchants can reach those customers.”

About allpago international

allpago international provides a full-spectrum of payment services in the LATAM region. allpago works as a payment gateway, a white label payment service provider (PSP) or a product and service reseller for merchants and payment service providers interested in the LATAM markets.

allpago’s features include one-click payments, recurring payments, instalments, dynamic descriptor and mobile payment solutions. The company’s html 5.0 code allows multiscreen and is as easy to implement into the store through the “plug and pay” feature. Furthermore, the company offers a fully integrated Risk Management Solution with more than 70 checks. allpago has recently become the first LATAM payment solution provider of the Merchant Risk Council (MRC).

Current clients include,, McAfee, Teamviewer, and many other leading payment or digital companies from various sectors.