ChinaJoy (China Digital Entertainment Expo and Conference) is Asia’s largest digital entertainment and gaming event. Held annually at the Shanghai New International Expo Centre, it serves as a massive junction for the global gaming ecosystem, digital media creators, and technology innovators. The event seamlessly bridges the massive Chinese domestic market with international creators, showcasing everything from AAA game releases and hardware breakthroughs to Web3 integration and esports tournaments.

The 2026 edition highlights the strategic evolution of the industry under the banner “Level Up With AI,” heavily expanding its specialized segments on artificial intelligence, metaverse tech, and digital intellectual property. It brings together over 400,000 attendees, providing an unmatched business-to-business platform for developers, publishers, tech suppliers, and retail brands to forge global partnerships and network directly with C-level executives.

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