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Payment methods in Sweden

Here are the top takeaways you need to know about the Swedish e-commerce market:

Over 40% of Swedish online consumers make cross-border purchases on a monthly or weekly basis.
Swedish e-commerce is expected to generate more than 140 billion SEK in 2025, equivalent to nearly 15 billion USD.
In 2024, China was the top foreign market for Swedish online shoppers, with around 37% of them ordering from Chinese e-commerce sites.
In 2024, Swedes used mobile devices to complete more than 40% of their online transactions, with a slight increase on the previous year.
Swedes use digital payment methods in almost 72% of online transactions. Popular digital payment methods include Swish, ApplePay, and AfterPay.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 27%
Cash 1%
Bank Transfer 31%
E-Wallet 18%
Other 23%

[{"label":"Card","value":"27"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"31"},{"label":"E-Wallet","value":"18"},{"label":"Other","value":"23"}]

Payment Methods in Sweden

Swish Bank transfer Consumer countries:

Trustly Bank transfer Consumer countries:

Afterpay / Clearpay BNPL Consumer countries:

Card Scheme Breakdown

Visa 28%
Mastercard 70%
American Express 2%
Local schemes 0%
Other 0%

[{"label":"Visa","value":"28"},{"label":"Mastercard","value":"70"},{"label":"American Express","value":"2"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

5.9 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets