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Malaysia country report PPRO
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Payment methods in Malaysia

Here are the top takeaways you need to know about the Malaysian e-commerce market:

  • Between 2022 and 2023, the Malaysian e-commerce market will grow from US$10 billion to US$23 billion.
  • The average Malaysian online shopper spends US$326 a year with e-commerce merchants, set to rise to US$685 by 2027.
  • Malaysians use cards to pay for just 28% of their online purchases. For the rest they use cash and a variety of digital payment methods.
  • Popular payment methods in Malaysia include GrabPay, Boost and bank-transfer app CIMB Clicks.
  • Malaysians use mobile devices to complete 56% of their online transactions, making mobile optimization a must.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 28%
  • Cash 6%
  • Bank Transfer 37%
  • E-Wallet 24%
  • Other 5%
[{"label":"Card","value":"28"},{"label":"Cash","value":"6"},{"label":"Bank Transfer","value":"37"},{"label":"E-Wallet","value":"24"},{"label":"Other","value":"5"}]

Card Scheme Breakdown

  • Visa 58%
  • Mastercard 39%
  • American Express 2%
  • Local schemes 1%
  • Other 0%
[{"label":"Visa","value":"58"},{"label":"Mastercard","value":"39"},{"label":"American Express","value":"2"},{"label":"Local schemes","value":"1"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

N/A

Online shoppers who have shopped cross-border

N/A

Cross-border proportion of total e-commerce

5 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets