New look and feel of brand re-emphasises the company’s investment in a localised payments approach, worldwide.
PPRO,the cross-border e-payments specialist has rebranded, marking a shift in both the future of the company and the payments industry. The move comes on the heels of PPRO’s recent acquisition of Latin America payments leader allpago, signaling further investment in globalising the brand after recent expansions into the North-America and Asia-Pacific markets.
The new PPRO is much more than just a new logo, a new website and a new design. The company has now shifted to a clear emphasis on the acquiring business only, added some new faces to the management team and has focused its local payment services to a global consumer base with offices in many markets around the world.
E-commerce continues to see unprecedented growth and is globalising quickly. Companies must strive to make payments as personalised and seamless for consumers as possible, prompting the need to move away from a traditional channel perspective and towards a more consumer-centric model. This shift is the foundation for PPRO’s new messaging and outlook.
A global leader in cross-border e-commerce, the new PPRO is making payments accessible to consumers all over the globe. Consumer payment preferences are unique from market to market as global credit card penetration is only 18%. This means taking a customised payments approach to reaching consumers in various global regions.
“Our rebrand comes at a transformative time for both PPRO and our industry”, said Stefan Merz, COO of PPRO.
“The new look and feel of our brand is reflective of the needs of the market and our significant partner base. Consumers around the globe depend on this localised approach and with our unparalleled expertise in LPMs and access to local insights, we can deliver the payment methods they require.”
“I am excited and very much looking forward to what’s to come with the new PPRO”, said Philipp Bock, Founder of allpago and now Chief Customer Success Officer at PPRO. “We have the unique opportunity to deliver ever evolving value to our clients and build the leading global platform for local payment methods.”