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Data of IBOPE E-commerce reveals that smartphone sales show strong growth in Brazilian e-commerce. According to an analysis done by the institution with the 42 largest online stores in the country, the e-commerce of this volume product group generated approximately R$ 1.3 billion in 2013 in Brazil.
In total, about 1.8 million devices were commercialized last year exceeding by 48% the sales of conventional mobiles on web. The average price of handsets sold in the period was R$ 790 (≈ 330 USD), considerably higher value than the average of standard mobiles phones R$ 217 (≈ 90 USD).
Concerning the profile of consumers, IBOPE E-commerce pointed out that slightly more than half of sales generated (52%) belong to the male audience. The AB class was the one who most purchased smartphones (61%), followed by the C class (38%), with more young consumers, from 15-24 years (34%), and adults from 25-34 years (29%), being the main buyers of smartphones.
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allpago’s features include one-click payments, recurring payments, instalments, dynamic descriptor and mobile payment solutions. The company’s html 5.0 code allows multiscreen and is as easy to implement into the store through the “plug and pay” feature. Furthermore, the company offers a fully integrated Risk Management Solution with more than 70 checks. allpago has recently become the first LATAM payment solution provider of the Merchant Risk Council (MRC).
Current clients include Art.com, Busuu.com, McAfee, Teamviewer, Twoo.com and many other leading payment or digital companies from various sectors.
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