Brazil Spends Most On Digital Ads

Latest figures show that Brazil spends the most on digital advertising within the Latin American region.

It’s reckoned that in 2015, spending on digital ads in Brazil will have risen a huge 16% to $3.4 billion. This represents some 49.9% of all digital advertising that is commissioned throughout the region.

Mexico comes next in the pecking order, with 17.6%, then Argentina (11.5%), Chile (2.4%), Colombia (2.4%) and Peru (1.2%).

And Brazil’s dominance is likely to continue to the end of the decade. It’s predicted that by 2019, the total spend on digital ads will have reached $5.79 billion. Some of this growth comes from inflation which, says the figures, is set to remain above the official annual target of 4.5%. But most of the growth will be attributed to the rapid rise in mobile advertising spends.

In 2019, the other shares will break down as Argentina (17.7%), Mexico (15.9%), Colombia (2.3%), Chile (1.9%) and Peru (1.2%).

In 2015, it’s forecast that mobile internet ad spending in Brazil will almost hit $600m, a rise of 120%, which represents a share within the region of 46.5%. By the end of the decade, it’s thought that mobile ad spends will have reached $3.75 billion, which will then account for 64.8% of all digital ad spend in Brazil.

This leading position continues even though Brazil is having to cope with a decreasing economic output.

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Reference: eMarketer.

Photo: eMarketer Figures & allpago design.