United States

United States

General Information

  • Population 331.0m
  • Population 15 + 269.2m
  • Online Population 297.9m
  • Area 9,833,520 km2
  • Currency USD
  • GDP 20,932.8bn USD
  • GDP per Capita 63,416 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"59"},{"label":"Cash-based payments","value":"1"},{"label":"Bank transfer","value":"6"},{"label":"Wallets","value":"30"},{"label":"Other","value":"4"}]
Banked population
  • United States 93%
  • North America 94%
  • World 67%
Credit card penetration
  • United States 66%
  • North America 67%
  • World 19%
Internet penetration
  • United States 90%
  • North America 90%
  • World 62%
Smartphone penetration
  • United States 85%
  • North America 84%
  • World 70%

The American e-commerce market makes up 14% of retail sales in 2021 and is expected to continue to grow year on year. In fact, it is estimated that by 2040 online sales will make up 95% of all retail.

The top three reasons Americans give for shopping online are cheaper prices, a wider range of products and the convenience of delivery.

The IMF predicts the US economy will grow by 6.4% in 2021 and 3.5% in 2022, however, they are also predicting the US will have inflation of 2.3% in 2021 which will continue to rise until 2025.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 1402.5
2022 1572.4
2023 1746.9
2024 1919.2
2025 2079.3
E-Commerce spending per capita ($US)
2021 4233
2022 4725
2023 5225
2024 5714
2025 6163
E-Commerce spending as % of GDP
2021 6.4
2022 6.9
2023 7.4
2024 7.8
2025 8.1

United States

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Health & Beauty: 16% | 22%
  2. Airlines & Hotels: 41% | 20%
  3. Electrical Goods: 14% | 16%
  4. Toys, DIY, & Hobbies: 11% | 15%
  5. Homeware & Furniture: 9% | 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 8%
  2. Value of cross-border e-commerce ($US billion) – 106.3
  3. % of online shoppers who have shopped cross-border – 36%

Top 3 cross-border shopping origin markets

  1. China: 49%
  2. UK: 10%
  3. Canada: 6%
E-commerce % of total retail
  • United States 14%
  • North America 11%
  • World 20%
E-commerce completed on a mobile device
  • United States 49%
  • North America 47%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"57"},{"label":"Mastercard","value":"24"},{"label":"American Express","value":"11"},{"label":"Local Schemes","value":"7"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 1,277.3bn USD
  • E-Commerce spending per capita ($US) 3,877 USD
  • E-commerce spending as % of GDP 6.1%

United States

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific + 5 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific + 5 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific + 5 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Skrill Type Wallet Regions Asia Pacific + 5 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 2 Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Apple Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific + 3 Market relevance High Automated Clearing House (ACH) Type Bank transfer Regions North America Market relevance High Boku Type Carrier billing Regions Asia Pacific + 5 Market relevance High Cash App Type Wallet Regions North America, Western & Central Europe Market relevance High Google Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Masterpass Type Wallet Regions Asia Pacific + 5 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific + 5 Market relevance High Openbucks Type Cash, Gift card Regions Asia Pacific, North America Market relevance High Razer Gold Type Wallet Regions Asia Pacific + 5 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific + 5 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific + 5 Market relevance High Venmo Type Wallet Regions North America Market relevance High Zelle Type Wallet Regions North America Market relevance High 7-Eleven Type Cash Regions Asia Pacific, Middle East & Africa, North America Market relevance Medium Real-Time Payments Type Bank transfer Regions North America Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific + 5 Market relevance Medium Sezzle Type Instalments Regions North America Market relevance Medium Wallet One Type Wallet Regions Asia Pacific + 4 Market relevance Medium Amazon Cash Type Cash Regions North America BBVA Type Bank transfer Regions Middle East & Africa, North America, South & Central America + 1 BBVA Wallet Type Wallet Regions North America, South & Central America Boloro Type Wallet Regions Asia Pacific + 5 G2A Pay Type Wallet Regions Asia Pacific + 5 Microsoft Pay Type Wallet Regions North America, Western & Central Europe NETELLER Type Wallet Regions Asia Pacific + 5 PayNearMe Type Buy Now, Pay Later Regions North America PayPal Credit Type Buy Now, Pay Later Regions North America, Western & Central Europe PayQwick Type Wallet Regions North America Quadpay Type Instalments Regions North America Uber Cash Type Wallet Regions North America Splitit Type Instalments Regions Asia Pacific + 5

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