Spain

Spain

General Information

  • Population 46.8m
  • Population 15 + 40.5m
  • Online Population 42.5m
  • Area 505,990 km2
  • Currency EUR
  • GDP 1,278.2bn USD
  • GDP per Capita 27,132 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"41"},{"label":"Cash-based payments","value":"4"},{"label":"Bank transfer","value":"14"},{"label":"Wallets","value":"30"},{"label":"Other","value":"11"}]
Banked population
  • Spain 94%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Spain 54%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Spain 91%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Spain 84%
  • Western & Central Europe 75%
  • World 70%

33% of Spaniards say they shop at particular marketplaces because they had previous good experiences with it, followed by good reviews (20 %) and recommendations from friends or family (17 %).

In 2020 only 53% of Spaniards had bought online. But this number is expected to grow as well known Spanish retailers, like Inditex, move online.

Spain’s economy dropped by 11% in 2020 but is forecast to grow by 6.4% in 2021 and 4.7% in 2022 according to the IMF. Inflation fell in 2020 by 0.3% but is expected to rise by 1% in 2021 and by 1.3% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 66.3
2022 73.7
2023 85.2
2024 95.8
2025 105.9
E-Commerce spending per capita ($US)
2021 1384
2022 1532
2023 1765
2024 1979
2025 2184
E-Commerce spending as % of GDP
2021 4.6
2022 4.8
2023 5.3
2024 5.7
2025 6.1

Spain

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 58% | 36%
  2. Health & Beauty: 11% | 18%
  3. Electrical Goods: 12% | 15%
  4. Food & Drink: 5% | 10%
  5. Toys, DIY, & Hobbies: 7% | 10%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 16%
  2. Value of cross-border e-commerce ($US billion) – 9.7
  3. % of online shoppers who have shopped cross-border – 61%

Top 3 cross-border shopping origin markets

  1. China: 50%
  2. UK: 11%
  3. Germany: 8%
E-commerce % of total retail
  • Spain 13%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Spain 46%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"73"},{"label":"Mastercard","value":"26"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 62.4bn USD
  • E-Commerce spending per capita ($US) 1,310 USD
  • E-commerce spending as % of GDP 4.7%

Spain

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific + 5 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific + 5 Market relevance High PayPal Type Wallet Regions Asia Pacific + 5 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific + 5 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & The Commonwealth of Independent States + 2 Paysera Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High Skrill Type Wallet Regions Asia Pacific + 5 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 2 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Allied Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Apple Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific + 5 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific + 5 Market relevance High Google Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Masterpass Type Wallet Regions Asia Pacific + 5 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific + 5 Market relevance High Orange Money Type Wallet Regions Eastern Europe & The Commonwealth of Independent States + 2 Market relevance High Razer Gold Type Wallet Regions Asia Pacific + 5 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific + 5 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific + 5 Market relevance High CaixaBankWallet Type Virtual card Regions Western & Central Europe Market relevance Medium Bizum Type Wallet Regions Western & Central Europe Market relevance High Lydia Type Wallet Regions Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific + 5 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance Medium Banco Pichincha Type Bank transfer Regions South & Central America, Western & Central Europe Banco Sabadell Type Bank transfer Regions Western & Central Europe BBVA Type Bank transfer Regions Middle East & Africa, North America, South & Central America + 1 BBVA Espana Type Bank transfer Regions Western & Central Europe Boloro Type Wallet Regions Asia Pacific + 5 Clearpay Type Instalments Regions Western & Central Europe Market relevance High G2A Pay Type Wallet Regions Asia Pacific + 5 IberCaja Pay Type Bank transfer Regions Western & Central Europe Microsoft Pay Type Wallet Regions North America, Western & Central Europe NETELLER Type Wallet Regions Asia Pacific + 5 Teleingreso Type Bank transfer, Cash Regions Western & Central Europe Splitit Type Instalments Regions Asia Pacific + 5

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