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Switzerland

Here are the top takeaways you need to know about the Swiss e-commerce market:

Today, e-commerce purchases represent 14% of all retail sales in Switzerland, up from 9% in 2020.
The Swiss e-commerce market is worth US$14 billion in 2023. This will rise to US$22 billion by 2027.
The Swiss use cards to pay for just 35% of their online purchases. The remaining transactions they pay for with a range of digital payment methods.
The average online shopper in Switzerland spends US$1,657 with e-commerce merchants. By 2027, this will rise to US$2,458.
Almost 70% of Swiss shoppers have bought something from a merchant based in another country.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 35%
Cash 1%
Bank Transfer 44%
E-Wallet 18%
Other 2%

[{"label":"Card","value":"35"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"44"},{"label":"E-Wallet","value":"18"},{"label":"Other","value":"2"}]

Popular Payment Methods in Switzerland

Paysafecard Prepaid voucher Consumer countries:

Sofort (Klarna) Bank transfer Consumer countries:

PostFinance: E-finance Bank transfer Consumer countries:

TWINT Wallet Consumer countries:

Card Scheme Breakdown

Visa 18%
Mastercard 63%
American Express 3%
Local schemes 16%
Other 0%

[{"label":"Visa","value":"18"},{"label":"Mastercard","value":"63"},{"label":"American Express","value":"3"},{"label":"Local schemes","value":"16"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

1.5 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets