01.10.2013 @ 10:43

allpago international Improves Business Intelligence Platform by Adding Fraud Risk Mitigation Tool

As cybercriminals get more sophisticated and online fraud activities in Brazil increase, allpago international decided to enhance the front end of its business intelligence platform by integrating the ThreatMetrix Cybercrime Protection solution.

allpago decided to implement the solution to better analyze risk, develop user profiles and prevent fraud for four online dating sites. The online dating industry faces specific risks that require a custom set of rules to identify suspicious users and enable legitimate transaction. allpago‘s clients can now mitigate the risk by using persona identification, complex cookieless device ID, secure browsing, mobile device identification and data from ThreatMetrix Global Trust Intelligence Network.

Business Intelligence as a Competetive Advantage

allpago already provides its clients with advanced transactional insights arising from their multilingual business intelligence platform. The platform, which enables the management of multiple user access rights, includes but is not limited to the following features:

  • Provision of local Brazilian transactional KPI’s such as “Best Due Dates” for Boletos which helps ensure the highest conversion rate;
  • Transaction reporting based on credit card brands and issuing bank both for risk management and marketing purposes;
  • Transaction reporting with Geo IP date tracking;
  • Identifying consumer buying trends including tracking of products, geo territory and average basket size;
  • Provision of sector benchmark KPI’s per payment method in Brazil versus Merchant Data

The recent enhancements allow merchants, using the allpago payment gateway, to benefit from an improved post-transactional analysis, whereby allpago aggregates data to define rules and fraud prevention strategies. In addition, the information is used to fine-tune the false-positive ratio and therefore helps clients to increase their revenues in the long run.

About allpago international

allpago international operates as a payment gateway in Brazil serving merchants and payment service providers with its products and services.

allpago‘s features include one-click payments, recurring payments, instalments, dynamic descriptor and mobile payment solutions. The companys html 5.0 code allows multiscreen and is as easy to implement into the store through the “plug and pay” feature. Furthermore, the company offers a fully integrated Risk Management Solution with more than 70 checks. allpago has recently become the first LATAM payment gateway of the Merchant Risk Council (MRC).

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