NRF Retail’s Big Show Europe 2026—co-organized by Comexposium and the National Retail Federation (NRF)—represents the evolution of Paris Retail Week into Europe’s premier unified commerce event. Held at Paris Expo Porte de Versailles, this high-energy trade show and conference unites over 15,000 retail, e-commerce, and marketing professionals from across the globe to discover the innovations redefining the customer journey and store operations.

The event focuses heavily on practical and futuristic retail tech solutions, featuring a dedicated Innovation Lab, an expansive Startup Zone, and curated tracks exploring AI execution, cross-border commerce, circular design, and omni-channel logistics. It serves as the vital yearly hub for European retail decision-makers to form strategic partnerships, collaborate on smart supply chains, and build the infrastructure needed for fluid “Phygital” retail experiences.

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