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July 29, 2014
It’s all in the mix

Online payment systems for international e-commerce

Supporting local payment methods is a simple and effective way to increase e-commerce conversion rates and reach. So why have so few traders embraced the opportunity to internationalise their business? Recent studies have shown a clear link between conversion rates, customer reach and the right mix of electronic payment methods. To increase site traffic and revenue, merchants need to offer a wide range of online payment schemes that align with customers’ expectations. For international online stores in particular, a variety of payment methods is a key success factor.


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Tags:
alternative payment methods | APM | cross-border | e-commerce | payments