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Online payment systems for international e-commerce
Supporting local payment methods is a simple and effective way to increase e-commerce conversion rates and reach. So why have so few traders embraced the opportunity to internationalise their business?
Recent studies have shown a clear link between conversion rates, customer reach and the right mix of electronic payment methods. To increase site traffic and revenue, merchants need to offer a wide range of online payment schemes that align with customers’ expectations.
For international online stores in particular, a variety of payment methods is a key success factor.
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