29.07.2014 @ 15:57

It’s all in the mix

Online payment systems for international e-commerce

Supporting local payment methods is a simple and effective way to increase e-commerce conversion rates and reach. So why have so few traders embraced the opportunity to internationalise their business? Recent studies have shown a clear link between conversion rates, customer reach and the right mix of electronic payment methods. To increase site traffic and revenue, merchants need to offer a wide range of online payment schemes that align with customers’ expectations. For international online stores in particular, a variety of payment methods is a key success factor.