United Kingdom

United Kingdom

General Information

  • Population 67.9m
  • Population 15 + 55.3m
  • Online Population 65.2m
  • Area 242,495 km2
  • Currency GBP
  • GDP 2,711.0bn USD
  • GDP per Capita 40,406 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"52"},{"label":"Cash-based payments","value":"2"},{"label":"Bank transfer","value":"6"},{"label":"Wallets","value":"32"},{"label":"Other","value":"8"}]
Banked population
  • United Kingdom 96%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • United Kingdom 65%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • United Kingdom 96%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • United Kingdom 87%
  • Western & Central Europe 75%
  • World 70%

Britain has the largest e-commerce market in Europe, worth an astonishing 260.4 bn $US. And in 2020 it even grew as the country went into a series of lockdowns. The most popular method of shopping is via the smartphone, and m-commerce is growing at a rate of 13.6% per year.

Britain’s economy dropped by 9.9% in 2020 but is forecast to grow by 5.3% in 2021 and 5.1% in 2022 according to the IMF. Inflation also rose in 2020 by 0.9% and is expected to rise by 1.5% in 2021 and by 1.9% in 2022.

The British are very fond of online grocery shopping with 61% in 2019 carrying out their weekly shop online. This rose to 77% during the pandemic and supermarkets had to put into place contingency plans to deal with the upsurge.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 282.8
2022 301.8
2023 320.0
2024 337.8
2025 355.0
E-Commerce spending per capita ($US)
2021 4191
2022 4453
2023 4701
2024 4942
2025 5175
E-Commerce spending as % of GDP
2021 9.5
2022 9.6
2023 9.8
2024 10.0
2025 10.1

United Kingdom

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Health & Beauty: 17% | 24%
  2. Airlines & Hotels: 39% | 23%
  3. Toys, DIY, & Hobbies: 11% | 13%
  4. Electrical Goods: 11% | 12%
  5. Food & drink: 10% | 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 16%
  2. Value of cross-border e-commerce ($US billion) – 40.4
  3. % of online shoppers who have shopped cross-border – 45%

Top 3 cross-border shopping origin markets

  1. China: 45%
  2. USA: 21%
  3. Germany: 6%
E-commerce % of total retail
  • United Kingdom 30%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • United Kingdom 60%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
[{"label":"Visa","value":"82"},{"label":"Mastercard","value":"17"},{"label":"American Express","value":"1"}]
  • E-commerce market size ($US billion) 260.4bn USD
  • E-Commerce spending per capita ($US) 3,877 USD
  • E-commerce spending as % of GDP 9.3%

United Kingdom

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific + 5 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific + 5 Market relevance High Pay by Bank app Type Bank transfer Regions Western & Central Europe PaysafeCard Type Prepaid voucher Regions Asia Pacific + 5 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & The Commonwealth of Independent States + 2 Paysera Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High Skrill Type Wallet Regions Asia Pacific + 5 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 2 Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Apple Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific + 5 Market relevance High Cash App Type Wallet Regions North America, Western & Central Europe Market relevance High DaoPay Type Carrier billing Regions Asia Pacific + 5 Market relevance High Google Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Masterpass Type Wallet Regions Asia Pacific + 5 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific + 5 Market relevance High PayPoint Type Cash Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High Razer Gold Type Wallet Regions Asia Pacific + 5 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific + 5 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific + 5 Market relevance High WebMoney Type Wallet Regions Asia Pacific + 3 Market relevance High UK Direct Debit Type Bank transfer Regions Western & Central Europe Market relevance High YooMoney Type Wallet Regions Asia Pacific + 2 Market relevance High Lydia Type Wallet Regions Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific + 5 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance Medium Zip Type Instalments Regions Asia Pacific, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific + 5 Clearpay Type Instalments Regions Western & Central Europe Market relevance High G2A Pay Type Wallet Regions Asia Pacific + 5 Handelsbanken Type Bank transfer Regions Western & Central Europe Microsoft Pay Type Wallet Regions North America, Western & Central Europe Mukuru Payments Type Money Transfer Regions Western & Central Europe Market relevance Medium NETELLER Type Wallet Regions Asia Pacific + 5 PayPal Credit Type Buy Now, Pay Later Regions North America, Western & Central Europe Siru Mobile Type Carrier billing Regions Western & Central Europe Splitit Type Instalments Regions Asia Pacific + 5

Search for another region or country