Portugal

Portugal

General Information

  • Population 10.2m
  • Population 15 + 8.9m
  • Online Population 8.6m
  • Area 92,212 km2
  • Currency EUR
  • GDP 231.3bn USD
  • GDP per Capita 22,489 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"19"},{"label":"Cash-based payments","value":"13"},{"label":"Bank transfer","value":"15"},{"label":"Wallets","value":"13"},{"label":"Other","value":"40"}]
Banked population
  • Portugal 92%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Portugal 34%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Portugal 84%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Portugal 84%
  • Western & Central Europe 75%
  • World 70%

Along with almost all the markets examined, Portugal’s
e-commerce expansion has been brought about by the COVID-19 pandemic. In 2020 5.5 m consumers shopped online which increased further by 1.67 m in 2021.

As well as an increase in the Portuguese e-commerce figures, Portugal’s consumers showed an increase in the number of times they shop monthly, with 73% of shoppers making purchases more than 3 to 5 times a month.

Portugal’s economy dropped by 7.6% in 2020 but is forecast to grow by 3.9% in 2021 and 4.8% in 2022 according to the IMF. Inflation fell in 2020 by 0.1% but is expected to rise by 0.9% in 2021 and by 1.2% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 11.5
2022 12.9
2023 14.0
2024 15.0
E-Commerce spending per capita ($US)
2021 1122
2022 1256
2023 1365
2024 1466
E-Commerce spending as % of GDP
2021 4.5
2022 4.9
2023 5.2
2024 5.5

Portugal

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 50% | 28%
  2. Health & Beauty: 16% | 24%
  3. Electrical Goods: 14% | 17%
  4. Toys, DIY, & Hobbies: 9% | 14%
  5. Food & drink: 4% | 7%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 15%
  2. Value of cross-border e-commerce ($US billion) – 1.5
  3. % of online shoppers who have shopped cross-border – 61%

Top 3 cross-border shopping origin markets

  1. China: 45%
  2. Spain: 16%
  3. UK: 11%
E-commerce % of total retail
  • Portugal 4%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Portugal 35%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"65"},{"label":"Mastercard","value":"32"},{"label":"Other","value":"3"}]
  • E-commerce market size ($US billion) 10.0bn USD
  • E-Commerce spending per capita ($US) 971 USD
  • E-commerce spending as % of GDP 4.3%

Portugal

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific + 5 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific + 5 Market relevance High MULTIBANCO Type Bank transfer, Cash Regions Western & Central Europe Market relevance High PayPal Type Wallet Regions Asia Pacific + 5 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific + 5 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & The Commonwealth of Independent States + 2 Paysera Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High Skrill Type Wallet Regions Asia Pacific + 5 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 2 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Allied Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Apple Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Amazon Pay Type Wallet Regions Asia Pacific + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific + 5 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific + 5 Market relevance High Google Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific + 5 Market relevance High Razer Gold Type Wallet Regions Asia Pacific + 5 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific + 5 Market relevance High Lydia Type Wallet Regions Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific + 5 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance Medium Boloro Type Wallet Regions Asia Pacific + 5 G2A Pay Type Wallet Regions Asia Pacific + 5 IberCaja Pay Type Bank transfer Regions Western & Central Europe MB WAY Type Wallet Regions Western & Central Europe MEO Wallet Type Wallet Regions Western & Central Europe NETELLER Type Wallet Regions Asia Pacific + 5 Payshop Type Cash, Prepaid card Regions Western & Central Europe Splitit Type Instalments Regions Asia Pacific + 5

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